Two new venues, Harry Styles in a leopard suit and glorious sunshine the whole season? Boy are we being treated this London Fashion Week / Weekend SS16!

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

No longer at Somerset House, the British Fashion Council have moved London Fashion Week’s venue to Brewer Street Soho. Spanning two floors of the Brewer Street Car Park, the new central LFW venue played host to designer catwalk shows in the BFC Show Space and the Designer Showrooms where over a hundred designers exhibited their collections to an audience of UK and international press, buyers and stylists.

 

 

Of course we were there soaking up the atmosphere. One of the Fridja Team, Zoe Paskett, went out and got some pixels from the best dressed out there. We’re so impressed how good everyone looks at London Fashion Week, Londoners really do do street style the best (don’t we?)

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

The shows did not disappoint. A lot of our favourites were there along with some of amazing new ones. Here are a few of our very favourites along with some of amazing pics of the event!

 

Fridja_LFW_SS16_Pic_22

Fridja_LFW_SS16_Pic_26

 

Jasper Conran

Fridja_LFW_SS16_Pic_27

 

Holly Fulton

LFW SS16 Fridja Steamers

 

Anya Hindmarch

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Erdem

LFW SS16 Fridja Steamers

 

Christopher Kane

LFW SS16 Fridja Steamers

 

Daks

LFW SS16 Fridja Steamers

 

Fyodor Golan

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Eudon Choi

LFW SS16 Fridja Steamers

 

Christopher Raeburn

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Pretty damn awesome. But of course it wasn’t just swanning around with models (only 90%), we also did plenty of hard graft. Steaming and steaming there was no crease in site. At the fabulous London Fashion Weekend we even sold our steamers. Now at the Saatchi Gallery, it’s a West London affair now! It’s great to have a chinwag and rub shoulders with our customers. Here’s some a glimpse of what it all looked like.

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

And so for another six months we can have a mini break knowing that the baby giraffe models, the stressed designers, the clipboard queens and the non plussed security have done their job. Turn off the steamers, unscrew the hose and empty the water tanks; London Fashion Week and London Fashion Weekend SS16 is over.

Pass the vino. Merci beaucoup.