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About: Joanne Leighton

Recent Posts by Joanne Leighton

Fashion Stylist’s Handbook

Putting together a great outfit is definitely something that some people find easier than other people. If you want to take things to the next level and get paid? You’ll need to learn how to become a proper fashion stylist. Being a stylist is so much MUCH more than compiling clothes, and last time I checked (about 15 years ago) it’s not one of those professions that gets taught at GCSEs. So, what to do?

Well, Danielle Griffiths contacted us telling us that she was writing a handbook on this very subject. She’d been a customer of ours from years ago and she wanted to include us in the book. She then sent us a copy of the Fashion Stylist’s Handbook, and we LOVE it.

 

Danielle Griffiths

 

Becoming a stylist is definitely more than carting around clothes in a suitcase (although there’s a lot of that too). Danielle sets out the path for all aspirational fashion stylists in a clear, no-nonsense manual. How to go from offer to shoot, how to develop valuable relationships with PR companies (who will lend you their clients clobber), how to run your styling business and of course what to keep in your styling kit!

 

 

If you’re thinking about getting into styling, invest in this book. For under £20, you’ll learn so much that is expected from a stylist and have a handbook for things you’ll need to reference. Just for example, the different ways to knot a tie and converting dress sizes, who knew? You did.

 

 

You can pick up the book from this link here, if you’re serious about becoming a stylist. The rest is up to you!

 

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Noorin Khamisani | Outsider Fashion

I love styles that are lost in time

noorin-herself

 

So…I was fortunate enough to grab an interview with the Noorin Khamisani, the driving force behind Outsider Fashion. She was born and raised in London in the UK. She graduated with a first class honours degree in Fashion Design and runs Outsider Fashion, a boutique with an emphasis on ‘ethical fashion should just look like fashion’. This must be where fashion, tech and everything else that touches our daily life heads towards for a safe future for our planet and kids. I was super excited to meet her and ask her about her business and hope we can inspire. Anyone who’s ever wondered how it works, or plans on a life of running a fashion empire, listen up!

 

 

Noorin – How did you get into fashion?

I was always interested in design and became focused on fashion as a specialism I wanted to pursue early on. I studied Fashion Design at UCA Rochester and jumped straight into internships with independent designers after that. I had a great time learning from industry both in London and New York. After a few years I moved on to working as part of the buying team on the John Rocha Designers at Debenhams range. Some more time working with other brands like Hobbs and Ted Baker gave me a really good grounding in understanding the fashion industry.

fridja-outsider-fashion

So what made you decide on your own label?

I started to question the ethics and sustainability of the industry as a whole. The more research I did the more dire the situation looked.

At that time, 7/8 years ago, there was little interest in switching to organic cotton or working towards a fair trade model for example. So I decided if I wanted to prove fashion could be made in a better way I would have to start my own label. Hence developing my first collection for Outsider and launching it in 2009. The whole I idea was that fashion can be produced using sustainable fabrics, in good working conditions and could still be luxurious and beautiful. My tag line was ‘Ethical fashion should just look like fashion’ which reflected the bad press ethical fashion had had at the time.

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How do you balance your role at Outsider with your lecturing work at London College of Fashion?

I am very fortunate to job share, so my lecturing work is manageable and complimentary to my own work. In fact I would say the two roles benefit each other. By running my own ethical fashion business I have up to date real life information and contacts to share with the students. When I teach them about sustainability, it’s not just theoretical but enhanced by the reality of trying to actually develop product in this way. Seeing which topics the students respond to helps me to ensure my own work is current with what my potential customers of the future will be looking for.

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Finally, what are your top tips for success in the fashion industry?

I say this all the time to my students and it is so important to remember. The fashion industry is changing and evolving all the time. The industry I was trained for when I was at University does not exist now. So to ensure your success you need to be constantly keeping yourself informed, updating your skills. You need to be adaptable to future proof yourself. Understand that everything and anything can have an influence on fashion so you need to ensure you know what is going on in the world. Finally persistence is key, in such a competitive industry.

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Check out Outsider Fashion’s website, Facebook and Instagram.

Personal note, thanks Noorin! Ben.

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Denim and Steam | Kingpins Show | Amsterdam

We’ve all got that one friend, maybe you’ve got a few? Maybe you’re married to one. That friend who is ‘into’ denim. Do you know your weft from your selvage? Do you melt at the thought of Japanese 20 oz raw? Or does that sound like special at Yo! Sushi?

Over the 26th and 27th of October 2016, we attended Kingpins Show in Amsterdam. This bi-annual event brings together the ultimate collection of companies that own denim mills, ie factories that make denim. From one central building in Amsterdam, Westergasfabriek, the fashion industry comes together to shop, sorry work. Women and men in production and development find the latest fabric rolls from their favourite denim mills and discover ones they’ve never used before. They have incredible coffee and snacks, and they are all free. Dangerous.

Kingpins Show

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Kingpins Show

The cool thing that everyone loves about denim, I think, is the fact that you don’t have to be precious about it. The more worn in, the better it looks. It’s like a second skin. When I buy a good pair of jeans, I can wear them for half the week for two years! I find that black jeans look best when new, but indigo and stonewashed just look better and better with time. Not like my first skin unfortunately.

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Do you wash jeans? There’s two questions in one. Do YOU wash jeans, and are you supposed to wash jeans? Well, we asked a leading expert in denim, Erin of Bad Denim. She said:

It totally depends on what kind of jean you bought and how you want them to look. For raw denim, the advice is to get high contrast fades don’t wash them for 3 months at least. That said most people don’t break their own jeans in from raw. Basically the rule is that indigo is not a fixed dye and every time you apply water to cotton jeans the colour will get a little lighter. So if you want them to stay as when you bought them, turn inside out and cold wash with a gentle detergent.  I tend to wash my jeans about every 2 weeks or so.

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Of course, the reason why steamers are always at these events is because steamers can freshen up fabrics like denim with in a breeze (a hot steamy breeze). Have you ever tried to iron your jeans and then they go all weird and shiny? Like with a suit? It’s a mistake we only make once, especially if they were your favourite Miss Sixty jeans in 1998.

Steamers are a gentler alternative to ironing. Without a heated plate, the hot steam sanitises and deodorises fabrics like denim. Also most importantly, it doesn’t make them shiny! Here’s a demo of us steaming a denim shirt and some super indigo jeans. Steamers knock creases out, soften material and freshens up fabrics. Happy times.

After the show we went to a place called Foodhallen, which was basically paradise, a hip food court. I ate a burger with chips and mayo. Animal. We went on a short walk afterwards and found an incredible place called Denim City. Built by Levi’s, it’s an incredible place you can see every step of making a pair of jeans. From the materials, the sewing machines to the trims. So good! I wish our offices look like their shop.

Kingpins Show

Kingpins Show

Kingpins Show

Kingpins Show

Kingpins Show

Our denim adventure in Amsterdam was fantastic. So next time you slip on your favourite pair of jeans take a look at the buttons, pocket placement and zip. Somebody else has thought long and hard about them before you bought them!

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We Launch Our Whole Fruit Slow Juicer!

Today’s the day, we’re bring out our whole fruit slow juicer!
whole fruit slow juicer

 

We’re super proud of bring out new products, and the today we’re launching arguing our best product yet! We’re moving forward as a company, deciding to expand into all home tech in your house. Our ethos, as always, is to be the best you you can be. We want you to look good on the outside, and our clothes steamers have been taking away creases for years. Now we’re moving inside your body too (!) We want you to feel as good as you look, and that means providing your body with the vitamins and enzymes it craves. Our whole fruit slow juicer, the f1800, is the most technologically advanced juicer on the planet. It’s a power house that is ready for you for years. Juices, smoothies, fruit ice cream and nut milks just to start with. BPA free and made of the best materials on the planet, this is your new daily kitchen friend!

So, without futher ado! We would love to show you our brand spanking new, whole fruit slow juicer, the f1800! Please let us know what you think in the comments section and follow our YouTube channel for videos on how to get the most out of our products! Thanks for reading!

 

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Top 5 Tips On How To Use A Clothes Steamer

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Fridja Steamers On This Morning With Our Response!

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London Fashion Week / Weekend SS16

Two new venues, Harry Styles in a leopard suit and glorious sunshine the whole season? Boy are we being treated this London Fashion Week / Weekend SS16!

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

No longer at Somerset House, the British Fashion Council have moved London Fashion Week’s venue to Brewer Street Soho. Spanning two floors of the Brewer Street Car Park, the new central LFW venue played host to designer catwalk shows in the BFC Show Space and the Designer Showrooms where over a hundred designers exhibited their collections to an audience of UK and international press, buyers and stylists.

 

 

Of course we were there soaking up the atmosphere. One of the Fridja Team, Zoe Paskett, went out and got some pixels from the best dressed out there. We’re so impressed how good everyone looks at London Fashion Week, Londoners really do do street style the best (don’t we?)

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

The shows did not disappoint. A lot of our favourites were there along with some of amazing new ones. Here are a few of our very favourites along with some of amazing pics of the event!

 

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Jasper Conran

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Holly Fulton

LFW SS16 Fridja Steamers

 

Anya Hindmarch

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Erdem

LFW SS16 Fridja Steamers

 

Christopher Kane

LFW SS16 Fridja Steamers

 

Daks

LFW SS16 Fridja Steamers

 

Fyodor Golan

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Eudon Choi

LFW SS16 Fridja Steamers

 

Christopher Raeburn

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Pretty damn awesome. But of course it wasn’t just swanning around with models (only 90%), we also did plenty of hard graft. Steaming and steaming there was no crease in site. At the fabulous London Fashion Weekend we even sold our steamers. Now at the Saatchi Gallery, it’s a West London affair now! It’s great to have a chinwag and rub shoulders with our customers. Here’s some a glimpse of what it all looked like.

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

And so for another six months we can have a mini break knowing that the baby giraffe models, the stressed designers, the clipboard queens and the non plussed security have done their job. Turn off the steamers, unscrew the hose and empty the water tanks; London Fashion Week and London Fashion Weekend SS16 is over.

Pass the vino. Merci beaucoup.

 

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Dragons Den In HD

Here’s Fridja Steamers incredible ride in Dragons Den. Hello to all our new friends!

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Fridja Steamers on Dragons’ Den In Pictures

Oh hi!

Ben here. What a ride. Feel a bit sick, but in a good way, like too many M&Ms.

Here’s my Dragons Den journey in pictures. You can always watch it on BBC iPlayer if you missed it.

Thanks to everyone, especially Nick and Deborah! xx

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Evening Standard: The Product We Want To Own

Just a day before probably our biggest moment so far, The Evening Standard (HUGE UK newpaper btw) has pronounced:

In Episode 1 of the latest series, there was one product that stood above the rest as the one we’d really want to own. It’s called Fridja, and it’s a clothes steamer.

Incredibly nice of them. Remind me to buy everyone who works there a drink and a McFlurry.

Here’s the article in it’s full glory. You can also read it here. Yay!

Evening Standard Fridja Dragons Den

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