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Category Archives: Designers Blog

London Collections Men SS14

So maybe you already know how much of a big deal London Collections Men is. Maybe you already know that it’s pretty much THE men’s fashion event globally. Maybe you know that the whole world watches London from the 16th – 18th of June. Or maybe, just maybe, the Olympics was a much bigger deal for you. But it definitely wasn’t for us.

For the shows the British Fashion Council were putting on, there were three venues. Our steamers were being used at all three venues. First up, Victoria House!

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London Collections Men

At Victoria House there was a mix of designers showing their bags, shoes, watches and all sorts. I got the chance to chat to a few of them, here are some of my highlights.

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Dr Martens!

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I had a great chat with a pretty amazing designer, Diego Vanassibara. He was telling me about the shoes he’s holding in the photo below. It’s a mixture of wood and leather with this special design so that they keep their shape. Pretty amazing stuff. Plus, they look nice!



I also met these guys!

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At Victoria House there was also a pretty full on schedule for catwalk.

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I got some good pictures of the Matthew Miller show!

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Here’s the man himself! Well done bud.

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The next venue is The Old Sorting Office!

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I managed to see Xhander Zhou’s show. Really cool tailored garms. The venue was pretty amazing too…

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The show was packed out. I was waiting in the queue and one of the important people with a clipboard came straight over to me and escorted me to the front. I thought, amazing! They think I’m important! Then I realised it was because I was ten years older than everybody else. Oops.

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The third venue was the brilliant Hospital Club! It’s where we edited the stop frame video we did back in 2011! The BFC had totally transformed the area, it looked ace. I saw some old friends, people we’d covered on the blog before and some new comers. Check out my highlights including Universal Works, Lee Roach and Alan Taylor!

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The last show I saw was a Nasir Mazhar. A real visual treat for the girls..

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A highlight for me was when I clocked this girl shouting ‘phwoar’ to her friend when the chap above walked by. Comic fashion gold.


All in all, London Collections Men SS14 was a fantastic event and really great for me to wander around and see all the ins and outs. Our steamers went down a treat and I think everyone had a great time! I certainly did…

London Collections Men

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London Show Rooms A/W 2013 – Paris

After a quick hop, skip and jump from Berlin (Fashion Week) on an overnight train, I arrived in Paris! The city of love, passion and buff cheese. I was on the way to London Show Rooms Paris AW13 London Show Room A/W 2013. First things first though, when you’re in Paris, eat an omelette, they really do do the best omelettes.

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Central Saint Martins King’s Cross Campus

I’ve no doubt that some of the people that might stumble across our blog spent some time studying at Central Saint Martins. St Martins is steeped in history and I’d argue the best fashion college in the world. From their graduates (McQueen, Westwood, Leigh, and so many more), mentions on pop hits, to the campus on Charing Cross Road, Central St Martins is iconic. British and fashion history has been carried out in that concrete building, so when I found out it was to be moved, it was a little sad.

Then I got invited to see the new one. Oh boy.


First thing you think is, ‘bugger it’s big’. A short walk from King’s Cross Station, the campus is a combination of an old Victorian granary, two former transit sheds and a 1.3 newly laid timber blocks. The architects really have done quite well combining the old buildings with the new. There is 10 acres of floor space and enough concrete to fill 8 Olympic swimming pools, that equals a lot of art students – a bargain at £200 million.


The campus has four levels devoted to multi-purpose workshops, specialist studios and state of the art lecture theatres. One massively cool thing about it is that the building is naturally lit by a translucent roof. The campus is so big, you can imagine how this will literally inspire art! Everything was new and working, but not in a horrible 2 bedroom flat in commutersville, in a Grand Designs kinda way.

Leni Bjerg, the Technical Co-ordinator showed us round and you could tell she was super excited about the venue. The same feeling was amongst the students, it’s a real pleasurable building. And the fashion department? That was pretty cool too.




We stumbled across this massively cool machine that cost over £20k, it can do cool stuff like below. Peggy told me not to touch it, sound advise.

An incredible fashion department, good luck to everyone starting there. Who knows when the next genius will graduate and turn fashion on it’s head again?

Oh and btw? They use our steamers too…


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Henry Holland

Ain’t life sweet sometimes? This is Henry Holland of House Of Holland fame using his Karl F-1000 Fridja Professional Garment Steamer.

Steam when you’re winning!!



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Hermoine De Paula

Basically, Hermione De Paula is a bit cool. She’s worked at McQueen and Christian Dior Couture and has been a print consultant for shoe God Nicholas Kirkwood for three seasons now. Here is a piece in Elle on her:

She was kind enough to say how she loves her white F-1000 steamer and how essential it was when in Paris last month for AW 2011-2012 when showing to press and buyers. The press said this about her collection:

“Magnificent Pieces!” – Daphne Guinness.

“A great look. One, as they say, for the archives” – STYLE. COM

“Sexually charged yet nonchalant, which creates her own mark aesthetic and remark her meticulous attention to detail” – VOGUE ITALIA

Here are some photos she sent us. Thank you sweetheart! x

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Braille is the menswear label creation of Ben Vorono and Samual Kientsch. Here at Fridja, we love their stuff. Their modern take on classical gentlemen apparel is something that any dapper man wants to fill his wardrobe with.

For us to all spend our pennies in, they open their Pop-Up shop in London’s Rivington Street from 29th November to the 5th December, 11 AM to 7 PM. They’re also are having a press night on Tuesday 30th November from 6:30 to 9:30 PM. You never know, you might even spot a couple of Fridjas there..


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William and Sons

Our latest clients are luxury goods store, William and Sons (of Mayfair).


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Fruit Of The Loom

We are happy to say that the Fruit of the Loom store, Dudley branch, now uses an F-1000 professional garment steamer! Check out their fantastic website here.

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Laden Showrooms

Fridja were incredibly happy to learn that Laden Showroom uses a hot pink F-1000 steamer in their flagship store. Giving young designers the perfect platform to sell their clothes, the store embodies the future of the fashion industry.
They said:
“The Fridja streamer is amazing. Small, light weight but powerful and easy to put up, no longer does it takes me 25 minutes to get the thing up and started! I love that it comes in such cute colours and its soft fabric handle.”  Elle Baron (staff member), Laden Showroom.

Their amazing biog reads:
“The Laden Showroom houses an eclectic mix of new and hard to find independent fashion designers sourced from all over the UK and beyond.

Established in 1999 by brother and sister team, Barry and Adele Laden, The Laden Showroom provides a platform for independent designers to showcase and sell their products. The Laden Showroom has now been supporting fashion talent for over a decade and acts as a mentor in helping the designers develop their business. The store is widely considered as the place to go for independent fashion.

The Laden Showroom proudly feature over 70 cutting-edge independent designers and have been described as a “bijou boutique” by and as “a font of experimental design” by Time Out. They have clocked up endless celebrity endorsements and have developed a reputation as an East-London fashion mecca, but they haven’t stopped there.

The Laden Showroom has been featured in print including The Telegraph, the Sun, the Mirror, Look magazine, Heat and Now,  and we are even gaining international recognition as far afield as Italy, Japan and the USA.”

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British Fashion Council

We are super happy to say that the British Fashion Council (responsible for London Fashion Week) have a hot pink F-1000 professional garment steamer in their press room.

Ain’t life sweet sometimes?

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