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We Launch Our f10 Handheld Travel Clothes Steamer!

After years of development, we are super proud to launch our f10 Handheld / Travel Clothes Steamer! YES BOSS!

 

Maximum power, crease busting, long lasting water tank, gorgeous aesthetics and reasonably priced. We are SO EXCITED to tell you all about it! However we’d like to start by telling you about how we got here. There are so many clothes steamers on the market, so how is ours different? Well we knew exactly what our competition was, and how we were going to be better than every single one of them.

Getting our handheld travel clothes steamer wasn’t easy to be honest. It took much longer than we’d like. There are so many variables and none that you want to compromise on. There are loads on the market, but none can compete with ours. Let us show you why!

 

There are basically three different clothes steamers that are on the market, none of which we wanted to replicate. You might have seen them online, or even seen used them. The first looks a bit like this:

This is essentially a kettle with a handle on. Cheap, but not worth spending money on. They take a while to heat up, and once they do they splurge out a mixture of steam and spits of water. This uncontrollable flow of water and steam semi gets the job done, but also soaks your clothes at the same time. The result is a half steamed, water drench garment – not ideal. They last for around 8 minutes (because the water is heated so quickly) and just are a bit rubbish (sorry competitors, it’s true).

The second type look a bit like this:

Handheld Clothes Steamer Alternatives

Now these are a little bit better. They have a pump inside mostly, so the water/steam is much more controlled. However, they just aren’t powerful enough. Check the wattage! 900w, 1100w, some are even 500w! This means that the water isn’t heated up enough to provide a proper plume of steam.

The final type, which is better, but still not great are the premium offerings from the kingpins of the home appliance world:

The Best Handheld Travel Clothes Steamer 2017

Now some of these aren’t too bad with the steam, but this design isn’t good for two reasons. Firstly and most importantly, they are HEAVY. Using this for more than 5 minutes leaves your arm tired and shoulder aching. It’s not a good solution for getting some serious steaming done. Secondly, the tanks they use don’t hold enough water, so you are replacing the water all too often (under ten minutes use mostly).

When shopping around for something to keep your clothes, suits, dresses, wedding dresses and soft furniture looking awesome, you don’t want to turn it on and it’s not good enough, it’s just a waste of time. That’s exactly what we thought about other handheld/travel clothes steamers. We tested and used all of these products to understand their limitations, and to make sure our f10 handheld travel clothes steamer outperformed each one.

 

FRIDJA f10 HANDHELD TRAVEL CLOTHES STEAMER

Handheld Travel Clothes Steamer

The Fridja 10 Handheld Travel Clothes Steamer has THE SAME POWER AS A FULL SIZE CLOTHES STEAMER.

Strong Stubborn Creases, Careful On Delicate Materials

We managed to cram all the power of a full sized steamer into a handheld unit, 1500w. We’ve also coupled it with a heated metal plate, combining the power of steam and a hot ironing plate. This hot plate ensures that stubborn creases from materials like linen, cotton and denim stand no chance. NONE!

When using on delicate materials, just use the net guard. This ensures the metal plate doesn’t damage any silk, chiffon, satin, cashmere, beads, sequins or anything else you’d find on delicate garments (including wedding dresses and Asian clothing such as saris). Check out our video on how to steam a wedding dress!

 

 

THE LOOK

Here at Fridja, we’re very shallow and we’re not afraid to admit it. We NEED our appliances to look the part. So many steamers are just FUGLY. We refused to bring out a travel clothes steamer that looked anything other than gorgeous! Sporting three colours, Raf (Black), Erin (White) and Gigi (Pink) are the best looking clothes steamers on the planet. We hope you agree!

 

 

TIME AND WEIGHT

Our clothes steamer lasts for a whopping 14 minutes MINIMUM. There’s a continuous steam button, so there’s no holding down the button either. You won’t be filling up the tank over and over again when steaming, leaving you time to get refresh fabrics and zap all the creases away!

Our f10 handheld travel steamer weighs under 900g, which is super light. That means you can steam away without any strain to your arms and shoulders!

Handheld Clothes Steamers

ACCESSORIES

Our f10 Handheld Travel Clothes Steamer comes with a host of accessories that are actually really useful (gasp!) Here’s a breakdown.

Water Bottle Adaptor

When travelling, you want to be as light as possible. Especially when you’re only travelling with hand luggage. We’ve all been there, you think the hotel will have an iron (which still isn’t as good as a steamer), and you get there and it’s not available. Or an Airbnb just doesn’t have an iron. So you get out your shirt or dress and it’s a crumpled mess. Nightmare. No longer we say! Instead of carrying the water bottle, just bring the water bottle adaptor! Just slot it in and use the local water!

Travel Clothes Steamer

Folding Hanger

Because it’s much easier to steam when garments are hung up, just use this!Travel Clothes Steamer

Collar Adaptor

In order to get the most sharp collar, we’ve developed the collar press adaptor, particularly awesome for shirts. Just slip this under the collar and get PERFECT collars every time.

Handheld Travel Steamer Collar Press

Luxury Carry Case

We couldn’t complete our new handheld travel clothes steamer without an awesome carry case, so we didn’t! Put all your accessories and steamer in it’s home!

Handheld Travel Steamer Luxury Carry Case

To conclude, we are SO HAPPY with our new clothes steamer and we think you will be too. Find out more here and purchase one in our shop today here.

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Denim and Steam | Kingpins Show | Amsterdam

We’ve all got that one friend, maybe you’ve got a few? Maybe you’re married to one. That friend who is ‘into’ denim. Do you know your weft from your selvage? Do you melt at the thought of Japanese 20 oz raw? Or does that sound like special at Yo! Sushi?

Over the 26th and 27th of October 2016, we attended Kingpins Show in Amsterdam. This bi-annual event brings together the ultimate collection of companies that own denim mills, ie factories that make denim. From one central building in Amsterdam, Westergasfabriek, the fashion industry comes together to shop, sorry work. Women and men in production and development find the latest fabric rolls from their favourite denim mills and discover ones they’ve never used before. They have incredible coffee and snacks, and they are all free. Dangerous.

Kingpins Show

kingpins-show-amsterdam-fridja-1

Kingpins Show

The cool thing that everyone loves about denim, I think, is the fact that you don’t have to be precious about it. The more worn in, the better it looks. It’s like a second skin. When I buy a good pair of jeans, I can wear them for half the week for two years! I find that black jeans look best when new, but indigo and stonewashed just look better and better with time. Not like my first skin unfortunately.

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Do you wash jeans? There’s two questions in one. Do YOU wash jeans, and are you supposed to wash jeans? Well, we asked a leading expert in denim, Erin of Bad Denim. She said:

It totally depends on what kind of jean you bought and how you want them to look. For raw denim, the advice is to get high contrast fades don’t wash them for 3 months at least. That said most people don’t break their own jeans in from raw. Basically the rule is that indigo is not a fixed dye and every time you apply water to cotton jeans the colour will get a little lighter. So if you want them to stay as when you bought them, turn inside out and cold wash with a gentle detergent.  I tend to wash my jeans about every 2 weeks or so.

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Of course, the reason why steamers are always at these events is because steamers can freshen up fabrics like denim with in a breeze (a hot steamy breeze). Have you ever tried to iron your jeans and then they go all weird and shiny? Like with a suit? It’s a mistake we only make once, especially if they were your favourite Miss Sixty jeans in 1998.

Steamers are a gentler alternative to ironing. Without a heated plate, the hot steam sanitises and deodorises fabrics like denim. Also most importantly, it doesn’t make them shiny! Here’s a demo of us steaming a denim shirt and some super indigo jeans. Steamers knock creases out, soften material and freshens up fabrics. Happy times.

After the show we went to a place called Foodhallen, which was basically paradise, a hip food court. I ate a burger with chips and mayo. Animal. We went on a short walk afterwards and found an incredible place called Denim City. Built by Levi’s, it’s an incredible place you can see every step of making a pair of jeans. From the materials, the sewing machines to the trims. So good! I wish our offices look like their shop.

Kingpins Show

Kingpins Show

Kingpins Show

Kingpins Show

Kingpins Show

Our denim adventure in Amsterdam was fantastic. So next time you slip on your favourite pair of jeans take a look at the buttons, pocket placement and zip. Somebody else has thought long and hard about them before you bought them!

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We Launch Our Whole Fruit Slow Juicer!

Today’s the day, we’re bring out our whole fruit slow juicer!
whole fruit slow juicer

 

We’re super proud of bring out new products, and the today we’re launching arguing our best product yet! We’re moving forward as a company, deciding to expand into all home tech in your house. Our ethos, as always, is to be the best you you can be. We want you to look good on the outside, and our clothes steamers have been taking away creases for years. Now we’re moving inside your body too (!) We want you to feel as good as you look, and that means providing your body with the vitamins and enzymes it craves. Our whole fruit slow juicer, the f1800, is the most technologically advanced juicer on the planet. It’s a power house that is ready for you for years. Juices, smoothies, fruit ice cream and nut milks just to start with. BPA free and made of the best materials on the planet, this is your new daily kitchen friend!

So, without futher ado! We would love to show you our brand spanking new, whole fruit slow juicer, the f1800! Please let us know what you think in the comments section and follow our YouTube channel for videos on how to get the most out of our products! Thanks for reading!

 

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London Fashion Week / Weekend SS16

Two new venues, Harry Styles in a leopard suit and glorious sunshine the whole season? Boy are we being treated this London Fashion Week / Weekend SS16!

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

No longer at Somerset House, the British Fashion Council have moved London Fashion Week’s venue to Brewer Street Soho. Spanning two floors of the Brewer Street Car Park, the new central LFW venue played host to designer catwalk shows in the BFC Show Space and the Designer Showrooms where over a hundred designers exhibited their collections to an audience of UK and international press, buyers and stylists.

 

 

Of course we were there soaking up the atmosphere. One of the Fridja Team, Zoe Paskett, went out and got some pixels from the best dressed out there. We’re so impressed how good everyone looks at London Fashion Week, Londoners really do do street style the best (don’t we?)

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

The shows did not disappoint. A lot of our favourites were there along with some of amazing new ones. Here are a few of our very favourites along with some of amazing pics of the event!

 

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Jasper Conran

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Holly Fulton

LFW SS16 Fridja Steamers

 

Anya Hindmarch

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Erdem

LFW SS16 Fridja Steamers

 

Christopher Kane

LFW SS16 Fridja Steamers

 

Daks

LFW SS16 Fridja Steamers

 

Fyodor Golan

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Eudon Choi

LFW SS16 Fridja Steamers

 

Christopher Raeburn

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Pretty damn awesome. But of course it wasn’t just swanning around with models (only 90%), we also did plenty of hard graft. Steaming and steaming there was no crease in site. At the fabulous London Fashion Weekend we even sold our steamers. Now at the Saatchi Gallery, it’s a West London affair now! It’s great to have a chinwag and rub shoulders with our customers. Here’s some a glimpse of what it all looked like.

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

And so for another six months we can have a mini break knowing that the baby giraffe models, the stressed designers, the clipboard queens and the non plussed security have done their job. Turn off the steamers, unscrew the hose and empty the water tanks; London Fashion Week and London Fashion Weekend SS16 is over.

Pass the vino. Merci beaucoup.

 

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London Fashion Week AW15

We’re starting to come out of hibernation. We’ve hopefully managed to lose an inch off our waists in preparation for all the easter eggs that are just around the corner. Time to crawl out from under the stones and get off of Netflix, it’s London Fashion Week AW15!

We’re in treat this season with new collections from all the top designers. This includes favourites Gareth Pugh, Henry Holland and Christopher Kane, all users of Fridja Steamers!

We were proud to provide steamers at Somerset house this year, this is what some of them looked like! Hello Betty and Ralph!

Betty-and-Ralph-for-LFW-AW15-Fridja

From Friday February 20th to Tuesday February 24 2015, London is once again under the world’s spotlight, showcasing the very best in international fashion. We were busy backstage steaming away, but our very own Zoe Paskett went out to Somerset House and did some street styling. You can check out her blog here.

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Thanks as ever to the BFC for their continued support. We heart them.

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Eiffel Tower Catwalk Show 2014

On Friday at 8 am, the iconic Eiffel Tower was transformed into a catwalk, and we provided the garment care. We know what you’re thinking, yes, it was cold.

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Savile Row – London Collections: Men 2014

Savile Row, London Collections: Men at the Cabinet War Rooms. And Fridja. Yes. Oh yes.

“This January, for London Collections: Men, the bespoke tailors of Savile Row and The Woolmark Company, along with London’s best shirt & shoes makers and hatters, will present the modern face of British elegance to an international audience made up of buyers and journalists. The presentation is a reminder of the fact that London is the world capital of masculine style, and has been for over two centuries.”

This London Collections: Men, we provided steamers for a number of shows, but this one really stuck out. This is basically everything to me, Savile Row. Ever since the 17th century, Savile Row has been the hub for the world’s best menswear. Up and down this street, humble tailors have created pioneering gentlemen’s clothing. The names are endless, Lord Nelson, Winston Churchill, they’ve all been to this street. Household names such as Alexander McQueen and Ozwald Boateng began their trade there. It’s basically mecca, but I’m sure you knew that.

The venue was Westminster, the home of the British Government. Cue amateur photography!

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

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The venue was the Cabinet War Rooms, which is a bunker underground. This is literally where the war chat would go on as well as Churchill’s bunker and safe place for during the bombings. It was an eerie place of yesterday and was an incredible place to see the incredible clothes.

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Although backstage is chaotic as usual, there was a different feeling in the air from the designers. In this case I saw humble tailors dressing the models, rather the typical highly caffeinated stressballs of other fashion events. I chatted to one, Oliver. He was a student at London College of Fashion, but also a tailor on Savile Row at Welsh and Jeffreys. Other than being impeccably dressed, he reminded me of a timeless gentleman that you’d meet on Savile Row in any year. He told me how there is little glamour on Savile Row. It was a quiet marathon rather than a loud sprint. Not sure if you get what I mean, but anyway, he looked sick and was really friendly.

Fridja Steamers for Savile Row

I didn’t like to hang around too much as there was plenty of work (steaming) to be done. I awkwardly took some photos of some of the clothes being steamed, here’s some of the pics.

Fridja-Steamers-Savile-Row-Pic-10

Fridja-Steamers-Savile-Row-Pic-11

The show was a little different from the standard catwalk format. Press, buyers and blaggers were invited to walk around the bunker and see the models in character dressed to the nines. It was a little like theatre meets fashion, think less Bowie, more Punchdrunk or You Me Bum Bum Train.

The whole thing was pretty damn awesome. Press from all over the world were there. Here’s what it looked like:

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja-Steamers-Savile-Row-Pic-20

The event was amazing, with no expense spared. Press were interviewing the bigwigs at Savile Row.

Fridja Steamers for Savile Row

MPs

Fridja Steamers for Savile Row

Even these guys were there! Amazing. Photo credits to Daily Mail.

Fridja Steamers for Savile Row

It really was a fabulous event and we are so happy to have been a part of it. Well done Savile Row, well done Britain, well done world.

I’m sure he’s proud!

Fridja Steamers for Savile Row

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Polly King Showrooms – Paris

Probably one of the best things about being in this line of work is getting to know the fashion industry behind the scenes. We started out when I was just 27, but designers can start out a whole lot earlier. They start with an idea, these ideas turn into designs, designs turn into samples, samples then are tailored, tweaked and perfected. Once these samples are just right, they are shown to buyers and it’s time for selling, and that’s probably the exciting part, and probably the hardest.

Polly King Showrooms is a vehicle for young and not so young designers to show their work to buyers all over the globe. This particular showroom was held in the Bastille district of Paris. It looked like this…

Polly King Showrooms Fridja 1
An amazing bunch of people were showing their creations.

Polly King Showrooms Fridja 2

Even though it would be easy to go through each of the designers, here are some of my highlights.

The first one I’d love to talk about is a girl called Vicki Murdoch at Silken Flavours. This is her homepage image, pretty striking, even if only for the exposed nipple factor.

Polly King Showrooms Fridja 3

Vicki bought her F-1000 steamer way back in 2010 when she started to make turbans! From there she’s done some amazing things with silk. Amazing if you like brilliant patterns, awesome cushions and, er, exotic birds, which I do.

Polly King Showrooms Fridja 4 Polly-King-Showrooms-Fridja-5 Polly-King-Showrooms-Fridja-6

Next up is another of one of our East London neighbours, Hermione De Paula, aka Mia. She excels at ‘unusual hand painted floral prints with a twist’, and she does it pretty well I think (mind you so does Vogue and about a billion other amazing publications).

Her stuff again is super delicate, so she’s been using her Kate for a few years now. What a character…

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Polly King Showrooms 7

Polly King Showrooms Fridja 8

Lastly here’s an amazing brand you might want to know if you like your denim. MIH, or Made In Heaven, started way back in 1969. Self confessed ‘effortless, understated and cool’, i’d have to agree.

Iconic and very British, they re-launched in 2005 as MiH by Chloe Lonsdale, goddaughter of the original founder.

People don’t tend to think about denim when using a steamer, but if you don’t want that horrible shine (like if you’ve ever tried to iron your suit trousers, and failed), avoid the iron and use a steamer.

Polly King Showrooms 9 Polly King Showrooms Fridja 10

It was a great venue full of good stuff, good luck to everyone involved, hope you sold loads! Here’a a few more pics. Thanks to Polly for getting us involved.

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Polly King Showrooms Fridja 12 Polly King Showrooms Fridja 13

Lastly here’s a pic of two Parisienne models showing you exactly how not to use a Fridja garment steamer. Cheers girls.

Polly King Showrooms Fridja 17

 

 

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MOBO Award Nominations 2013

Last night we had the total pleasure of being asked to provide garment care for none other than the 18th anniversary of the MOBOs!

The MOBO award nominations 2013 was held at swanky London hotel, The Grand Connaught Rooms. The night was to announce the nominations for next month’s MOBO awards held in Glasgow.

Fridja at the MOBO Nomination Awards 2013

The first bit of celebrity we saw was none other than Jessie J! Please excuse the poor quality phone camera shot. Inside gossip? 1) She is taller and thinner than I imagined 2) She definitely didn’t fancy me.

Fridja at the MOBO Nomination Awards 2013

We got to the venue in the afternoon and set up a steamer in a number of rooms including the dressing rooms of Jessie J and the So Solid Crew. At around 4 o’clock it all started kicking off, steaming time.

Fridja at the MOBO Nomination Awards 2013

We steamed and steamed till the stars shun bright. A definite career highlight for us was steaming the So Solid Crew’s outfits! They were very appreciative! A lot of ‘respect’ was paid to us, cheers guys!

Fridja at the MOBO Nomination Awards 2013

Even though it looks a lot like Romeo is swearing at us twice in this photo, we are assured this is a sign of gratitude, thanks Romeo!

Fridja at the MOBO Nomination Awards 2013

Here’s some of our pictures from the night.

Fridja at the MOBO Nomination Awards 2013

Fridja at the MOBO Nomination Awards 2013

Emeli Sande

Fridja at the MOBO Nomination Awards 2013

Kanya King MBE – MOBO Queen

Fridja at the MOBO Nomination Awards 2013

Jason Derulo and 1 Xtra presenter Sarah-Jane Crawford

Fridja at the MOBO Nomination Awards 2013

M.O.

Fridja at the MOBO Nomination Awards 2013

Jason Derulo and Kanya King

Fridja at the MOBO Nomination Awards 2013

Jahmene Douglas

Fridja at the MOBO Nomination Awards 2013

Leee John – Imagination

Fridja at the MOBO Nomination Awards 2013

Gabrielle

Here’s a good one! This is Shahid Khan aka Naughty Boy, Kanya King, and Emeli Sande. You may remember Shahid for winning £44,000 on Deal Or No Deal! Now he’s a super producer, including Emeli Sande!

Fridja at the MOBO Nomination Awards 2013

Naughty Boy, Kanya King, and Emeli Sande

Fridja at the MOBO Nomination Awards 2013

So Solid Crew giving us another 21 seconds!

The full nominations list can be found at the MOBO website, here!

Many thanks to the MOBOs for inviting us! We hope we did you proud!

Fridja at the MOBO Nomination Awards 2013

“Steam multiplied by fun, Fridja done.”

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London Collections Men SS14

So maybe you already know how much of a big deal London Collections Men is. Maybe you already know that it’s pretty much THE men’s fashion event globally. Maybe you know that the whole world watches London from the 16th – 18th of June. Or maybe, just maybe, the Olympics was a much bigger deal for you. But it definitely wasn’t for us.

For the shows the British Fashion Council were putting on, there were three venues. Our steamers were being used at all three venues. First up, Victoria House!

London Collections Men Fridja 1

London Collections Men

At Victoria House there was a mix of designers showing their bags, shoes, watches and all sorts. I got the chance to chat to a few of them, here are some of my highlights.

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London Collections Men Fridja 3

Dr Martens!

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I had a great chat with a pretty amazing designer, Diego Vanassibara. He was telling me about the shoes he’s holding in the photo below. It’s a mixture of wood and leather with this special design so that they keep their shape. Pretty amazing stuff. Plus, they look nice!

London-Collections-Men-Fridja-6

 

I also met these guys!

London Collections Men Fridja 6

At Victoria House there was also a pretty full on schedule for catwalk.

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London Collections Men Fridja 10.

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London Collections Men Fridja 11

I got some good pictures of the Matthew Miller show!

London Collections Men Fridja

London-Collections-Men-Fridja-24 London Collections Men Fridja

London Collections Men Fridja

Here’s the man himself! Well done bud.

London Collections Men Fridja

The next venue is The Old Sorting Office!

London Collections Men Fridja 12

I managed to see Xhander Zhou’s show. Really cool tailored garms. The venue was pretty amazing too…

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The show was packed out. I was waiting in the queue and one of the important people with a clipboard came straight over to me and escorted me to the front. I thought, amazing! They think I’m important! Then I realised it was because I was ten years older than everybody else. Oops.

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The third venue was the brilliant Hospital Club! It’s where we edited the stop frame video we did back in 2011! The BFC had totally transformed the area, it looked ace. I saw some old friends, people we’d covered on the blog before and some new comers. Check out my highlights including Universal Works, Lee Roach and Alan Taylor!

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The last show I saw was a Nasir Mazhar. A real visual treat for the girls..

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A highlight for me was when I clocked this girl shouting ‘phwoar’ to her friend when the chap above walked by. Comic fashion gold.

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All in all, London Collections Men SS14 was a fantastic event and really great for me to wander around and see all the ins and outs. Our steamers went down a treat and I think everyone had a great time! I certainly did…

London Collections Men

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