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Category Archives: Other

How To Wash Dry Clean Only Clothes At Home

We often get asked how to wash dry clean only clothes at home at Fridja headquarters, and so it’s really delightful when someone as brilliant as Telegraph Fashion explains it in a beautiful article! Yay! You can read their awesome article using this link – How To Wash Dry Clean Only Clothes At Home!

They highlight some great points. Check their article out, or just read out highlights!

Give it some airtime

When you’ve worn something to a bar or restaurant, it might hum a little, but fear not! Mother nature has a beautiful solution. Hang it up somewhere with fresh air! Give it 48 hours, then see if it still needs ‘cleaning’. Provided there’s no stain, any mild odours should disappear if you just give it some time. So in brief, hang it up and stick the kettle on.

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Spot clean embellished items

Spot treating is ace for direct action on any marked garments (particularly make up marks). Take a damp cloth, apply warm water (and wring out) then dab, never rub. The stain should lift out. We also like doing this with our fabric brush (F-1000 and F-1400), complete with every Fridja steamer of course!

How To Wash Dry Clean Only Clothes At Home

Don’t believe the label

Certain materials should never be washed at home. Silks, wools and taffeta are all a big no no. However some materials, however expensive the price tag was, are fine to wash at home. Cottons, polyester, nylon and acrylics are all perfect to wash at home.

Machine-washing cashmere

It’s bad practice to take expensive luxurious cashmere to the dry cleaners all the time as each trip will render them thinner and thinner. Unless stained, avoid the cost and the trip by tending to it at home. Always wash on cold and when drying never hang up as it might just end up stretching. If you’re worried about clothes moths, put your delicates in the freezer!

Check out our video on how to steam your favourite fluffy below!

Steam your silks

The Telegraph Fashion articles says:

“Steaming can remove mild dirt. It is particularly good for delicate fabrics that you would prefer not to wash in a machine, such as silk, but also works on cashmere and acrylic. It will loosen dirt, which can be removed using a clothes brush. I use a portable steamer by Fridja (£99.99).”

The Telegraph Fashion article was written by super awesome Francesca Salih, check out her site Wardrobe Mistress.

If you have any tips of your own or questions, just pop a comment below! Or say hi via our Facebook, Twitter or Google Plus pages.

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East London: Now and then.

To celebrate us (Fridja and Veto Juicers) moving to under Bad Denim in Clapton, Hackney (East London), we’ve found a bunch of pictures from Google Maps from recent Hackney. Here are a few of my favourites, hope you enjoy!

Ace Hotel

2008:

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2012:

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2014:

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Hackney Downs

2008:

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2012:

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Dalston Junction

2008:

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2012:

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Adam and Eve

2008:

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2012:

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2014:

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Hackney Picturehouse

2008:

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2012:

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119 / Blue Tit

2008:

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2012:

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2014:

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Rose and Crown

2008:

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2012:

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Clapton Hart

2008:

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2012:

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The Kenton

2008:

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2012:

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Kebab Zero / Browns

2008:

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2012:

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2014:

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Sager and Wilde

2008:

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2012:

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2014:

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The Corner Shop

2008:

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2012:

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2014:

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The Spurstowe

2008:

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2011:

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Creperie du Monde

2008:

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2014:

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Boxpark:

2008:

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2012:

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Nandos (Stoke Newington)

2008:

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2012:

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Hub

2008:

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2012:

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Bad Denim

2008:

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2012:

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2014:

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Chase and Sorensen

2008:

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2012:

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Beloved Efes

2008:

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2012:

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Alibi

2008:

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2012:

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Oslo

2008:

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2014:

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The Plough

2008:

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2012:

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2014:

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CandelaVans (Pillow Heat)

2008:

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2012:

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2014:

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Wild and Wooley / Lower Clapton Road

2008:

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2012:

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2014:

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Windsor Castle

2008:

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2014:

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Saving Money At The Dry Cleaners

Normally we don’t do posts about things like saving money at the dry cleaners. Normally we like to waltz around fashion shows, telling you about the champagne and pretty models, but the truth of the matter is that our steamers are used by people everyday to sort out creases, and to save money at the dry cleaners! So I thought I’d tell you, sweet internet readers, what I tell people at trade shows about how steamers save you time, effort and make your clothes, especially suits, last longer.

Let’s delve into this a little, I promise to make it as entertaining as possible.

Do you work in a place where your suit needs to be perfect everyday? Will you only rise to the top by impressing clients and your superiors by never showing a crease? Is that suit you’ve got constantly going to the dry cleaners? Well it shouldn’t do, and here’s why. Taking clothes to the dry cleaners too often is not good for your clothes. The talented tailors of Saville Row, or George at Asda, use cloth that is delicate and having it dry cleaned is anything but delicate.

Dry cleaners do two things!

1 – Clean your suit / clothes using a chemical called tetrachloroethylene, and it isn’t too good for your expensive clothes!

2 – Steam your clothes to remove creases.

The truth is, you don’t need to ‘clean’ your suits too often. They just need refreshing! If you get egg, pizza and beer on your suit, you might want to think about cleaning it (and maybe your general behaviour). However getting your suit looking great after you’ve worn it a few times is very simple with a garment steamer. Those creases on the arms and backs of suits and the ones around the knees and crotch are simple to take out using a Fridja. In addition, suits that have been in the cupboard (that black tie one you dread wearing) spruce up perfectly using a garment steamer. You also never get that horrible shine that you might get over time using a dry cleaners too often! Check out these two videos that show you how easy it is to get your suit looking perfect using either of our garment steamers!

Other things you end up taking to dry cleaners which can cost an arm and a leg are delicate delicate dresses, like silk or wedding dresses! If you have a whole wedding to decrease, this can be a huge cost. Check out how beautiful this wedding dress came out using a Fridja Steamer!

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Getting your suits and dresses is easy, fast and relatively fun (i promise) with a Fridja steamer. Stop spending all your precious pounds and time at the dry cleaners and get it sorted at home, easy!

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F-1400 Professional Garment Steamer

We are SO PROUD to be presenting our all new Fridja F-1400 professional garment steamer. Three years after we brought you the F-1000, our new steamer

is now available to the public.

 

Viv / Copper

Betty / Lime

Alexander / Black

Zandra / Pink

Marc / Blue

So you may ask, what’s different about the new steamer? And you’d be right to ask! Remote control? Huge water tank? LCD display? New hanger?

Oh yeah, check out all our new features!

We hope you love them as much as we do!

Love, Team Fridja.

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Fridja School

As you lay on your deathbed, I’ve heard that you might summarise some of your lives achievements. If you’re a mountain climber, you might say ‘kids, I climbed some big mountains’. They would be happy. If you were like that funny one from Little Britain you might say ‘kids, I swam lots for charity’. They would be happy. But if you’re in the garment care trade, I believe that only Fridja have the right to say ‘kids, we made Fridja School’. I’m not 100% sure my kids would be fussed. However! Those of you who own a Fridja Steamer will definitely happy!

Fridja School is the ultimate guide to show anyone how very simple it is to use a steamer. Have a little look at the trailer!

So why not head over there right now to see how to master your favourite steamer. Don’t forget you can tweet at us to tell us what you think on twitter @fridja!

Click here to be taken to Fridja School!

Thank you to all the models, helpers and pizza makers.

Here are the amazing credits:

Styling – Holly Chaves

Make up – Debbie Finnegan

Photography – Lee Whittiker

Shot at Studio Private, Shoreditch.

Everything else – Fridja LTD.

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Central Saint Martins King’s Cross Campus

I’ve no doubt that some of the people that might stumble across our blog spent some time studying at Central Saint Martins. St Martins is steeped in history and I’d argue the best fashion college in the world. From their graduates (McQueen, Westwood, Leigh, and so many more), mentions on pop hits, to the campus on Charing Cross Road, Central St Martins is iconic. British and fashion history has been carried out in that concrete building, so when I found out it was to be moved, it was a little sad.

Then I got invited to see the new one. Oh boy.

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First thing you think is, ‘bugger it’s big’. A short walk from King’s Cross Station, the campus is a combination of an old Victorian granary, two former transit sheds and a 1.3 newly laid timber blocks. The architects really have done quite well combining the old buildings with the new. There is 10 acres of floor space and enough concrete to fill 8 Olympic swimming pools, that equals a lot of art students – a bargain at £200 million.

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The campus has four levels devoted to multi-purpose workshops, specialist studios and state of the art lecture theatres. One massively cool thing about it is that the building is naturally lit by a translucent roof. The campus is so big, you can imagine how this will literally inspire art! Everything was new and working, but not in a horrible 2 bedroom flat in commutersville, in a Grand Designs kinda way.

Leni Bjerg, the Technical Co-ordinator showed us round and you could tell she was super excited about the venue. The same feeling was amongst the students, it’s a real pleasurable building. And the fashion department? That was pretty cool too.

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We stumbled across this massively cool machine that cost over £20k, it can do cool stuff like below. Peggy told me not to touch it, sound advise.

An incredible fashion department, good luck to everyone starting there. Who knows when the next genius will graduate and turn fashion on it’s head again?

Oh and btw? They use our steamers too…

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Tower Bridge Fashion Show

Well, it’s not everyday you get an email asking to supply steamers for a fashion show set on Tower Bridge. In fact, nobody has ever received that email other than us in history as it’s never happened, until now.

 

At 8pm on the 19th October 2011, England’s iconic Tower Bridge Fashion Show was born. The 61 meter long walkway, 44 metres above the River Thames, showed 15 exclusive collections of top designers from five different continents. How about that!

The gig was put on by a Birmingham graduate called Jessica Minh Anh, a young entrepreneur that set her sights of putting Birmingham’s fashion on the map. You can spot her in the photo above if you look closely.

Fridja steamers were of course there to help the show go as smoothly as possible… (it’s my blog and i’ll pun if I want to). Here are some exclusive pics from the event!

 

 

As if that wasn’t exciting enough, ITN News thought they’d get in on the action too, you can even see our humble steamers at exactly 1:44!. Here is their report on it. Well done Jessica!

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Fridja Steamer Pop Bakery

We got these cakes as a gift to the British Fashion Council and they were so good we had to show them off on our blog! Thank you POP Bakery! xxx

 

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QVC

The UK’s biggest shopping channel QVC likes a bit of fashion. In fact they like it so much they are dedicating a whole 50 hours towards it! This weekend sees QVC showcasing 50 hours of autumn collections from top names including; Ronni Nicole, Butler & Wilson, Lulu Guinness, Kipling, EMU and lots more. That’ll be nice…

So lucky for them, they’ve been using Fridja F-1200 professional garment steamers to sort out their stock! The next time we are live is Monday 15th August at 4:00 pm. Please feel free to watch me teach the United Kingdom how to use a steamer properly, and try not to swear at the same time.

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The Only Way Is Essex – TOWIE

Today was a true treat. Instead of staring at all the paperwork in the Fridja world, we had an exciting order from the ‘The Only Way Is Essex’ girls!!! What a good excuse to get a road trip in to Essex and meet the stars and hand deliver their two baby pink Coco F-1000 Fridja steamers. After the huge success of the show, two of the central characters, sisters Sam and Billie Faiers have teamed up with super sharp businesswoman Libby Lowe to form the ultra Essex boutique Minnies. It opened earlier this year in April and it’s been a massive hit.

We took a good mooch around their store and Libby told us every day they get deliveries that need sorting out, so the F-1000’s had their work cut out.

Taking Care Of Business

A well Essex dude and Libby

I asked where Joey Essex was, but alas he was somewhere else. ‘He only comes in when Samantha comes in, they’re proper lovebirds’. I replied, ‘Oh yeah? Sha up’. I tried my best to blend in…

Maybe I’ll have to catch them down ‘The Sugar Hut’. Lovely…

It’s not just a nightclub – it’s a lifestyle

We wish them all the very best and urge you to go to the store and brush with the stars. I couldn’t resist…

Hollywood smile off

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