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Category Archives: Press

Fashion Stylist’s Handbook

Putting together a great outfit is definitely something that some people find easier than other people. If you want to take things to the next level and get paid? You’ll need to learn how to become a proper fashion stylist. Being a stylist is so much MUCH more than compiling clothes, and last time I checked (about 15 years ago) it’s not one of those professions that gets taught at GCSEs. So, what to do?

Well, Danielle Griffiths contacted us telling us that she was writing a handbook on this very subject. She’d been a customer of ours from years ago and she wanted to include us in the book. She then sent us a copy of the Fashion Stylist’s Handbook, and we LOVE it.


Danielle Griffiths


Becoming a stylist is definitely more than carting around clothes in a suitcase (although there’s a lot of that too). Danielle sets out the path for all aspirational fashion stylists in a clear, no-nonsense manual. How to go from offer to shoot, how to develop valuable relationships with PR companies (who will lend you their clients clobber), how to run your styling business and of course what to keep in your styling kit!



If you’re thinking about getting into styling, invest in this book. For under £20, you’ll learn so much that is expected from a stylist and have a handbook for things you’ll need to reference. Just for example, the different ways to knot a tie and converting dress sizes, who knew? You did.



You can pick up the book from this link here, if you’re serious about becoming a stylist. The rest is up to you!


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We Launch Our Whole Fruit Slow Juicer!

Today’s the day, we’re bring out our whole fruit slow juicer!
whole fruit slow juicer


We’re super proud of bring out new products, and the today we’re launching arguing our best product yet! We’re moving forward as a company, deciding to expand into all home tech in your house. Our ethos, as always, is to be the best you you can be. We want you to look good on the outside, and our clothes steamers have been taking away creases for years. Now we’re moving inside your body too (!) We want you to feel as good as you look, and that means providing your body with the vitamins and enzymes it craves. Our whole fruit slow juicer, the f1800, is the most technologically advanced juicer on the planet. It’s a power house that is ready for you for years. Juices, smoothies, fruit ice cream and nut milks just to start with. BPA free and made of the best materials on the planet, this is your new daily kitchen friend!

So, without futher ado! We would love to show you our brand spanking new, whole fruit slow juicer, the f1800! Please let us know what you think in the comments section and follow our YouTube channel for videos on how to get the most out of our products! Thanks for reading!


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Fridja Steamers On This Morning With Our Response!

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Dragons Den In HD

Here’s Fridja Steamers incredible ride in Dragons Den. Hello to all our new friends!

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Fridja Steamers on Dragons’ Den In Pictures

Oh hi!

Ben here. What a ride. Feel a bit sick, but in a good way, like too many M&Ms.

Here’s my Dragons Den journey in pictures. You can always watch it on BBC iPlayer if you missed it.

Thanks to everyone, especially Nick and Deborah! xx
















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Evening Standard: The Product We Want To Own

Just a day before probably our biggest moment so far, The Evening Standard (HUGE UK newpaper btw) has pronounced:

In Episode 1 of the latest series, there was one product that stood above the rest as the one we’d really want to own. It’s called Fridja, and it’s a clothes steamer.

Incredibly nice of them. Remind me to buy everyone who works there a drink and a McFlurry.

Here’s the article in it’s full glory. You can also read it here. Yay!

Evening Standard Fridja Dragons Den

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