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Category Archives: Press

PAUSE Mag 10 Styling Kit Essentials

Pause magazine’s 10 styling kit essentials is THE LIST if you want to be a stylist. Knocking together an outfit is certainly a skill, but turn up to a job where you’re charging £200 and up a day, you’ll need these things in your arsenal!

1 – Bag! You need yourself a bag. Whether it’s this bag or another, you’ll need a bag. Two hands and a Sainsbury’s bag for life just won’t cut it.

10 Styling Essentials Kit

2 – f10 Steamer, obvs.

10 Styling Essentials Kit

3 – Sewing kit. Is your nana proud of you? Could you sew up a dodgy hemline? If not, maybe get on YouTube and find out how now?

10 Styling Essentials Kit

4 – Tape! Oh you glorious piece of plastic and glue, how you solve our life sometimes.

10 Styling Essentials Kit

5 – Wipes! Some annoying model got fake tan on your MIH Baby Blue Lebrun Jacket? CURSES! Time to get your wipe on.


6 – A notepad and pen! Typing things into your iPhone 6s just won’t cut it I’m afraid. Pull out some fancy stationary and they’ll know you’re the business. Two week campaign in Barbados job on the horizon?


7 – Pop-Ons. Erm. Good photo! Great idea if you don’t want to deal with an angry PR firm when you return something back with red lipstick on!


8 – Lint roller! Nobody loves your cat or the models cat, especially this brand.

10 Styling Essentials Kit


9 – Labels – stay organised! Everything is expensive and you need to ensure nothing goes missing.

10 Styling Essentials Kit


10 – Pins! Your best friends are these pins. They cost pennies and they save shoots.

10 Styling Essentials Kit


Good list Pause Magazine!

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Stylist Gift Guide


Stylist Gift Guide


They’ve featured our f10 handheld clothes steamer! In the practical section! We would’ve also put it in the top sexy gift section for your loved one, but we are over the moon nevertheless.


Stylist Gift Guide


Amazing!!! Find out more about Gigi (Pink), Erin (White) and Raf (Black) here!

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f10 Fabulous Gift Guide – The Sun

On Sunday morning, you get up, make the tea, realise there’s no milk, so you go to the local store and buy some. But today, we also bought two copies of the sun for we were in the Fabulous gift guide!

Fridja f10 Handheld Clothes Steamer Fabulous Gift Guide (The Sun)

Okay, with earl grey in hand, we flick through the glossy mag and find the Fridja f10 Handheld Clothes Steamer in the Fabulous gift guide!!!

Fridja f10 Handheld Clothes Steamer Fabulous Gift Guide (The Sun)

Fridja f10 Handheld Clothes Steamer Fabulous Gift Guide (The Sun)

It kinda looks like they’ve called it the Flo steamer, which is a great name to be honest, but her name is Gigi. That’s okay.

Fridja f10 Handheld Clothes Steamer Fabulous Gift Guide (The Sun)

THANK YOU FABULOUS GIFT GUIDE. I think i might just carry on drinking the Earl Grey and read the paper, like a normal people on a Sunday!

If you want to read what other treats you could buy for the one you love (including yourself!) click here for their gift guide online!

Fridja f10 Handheld Clothes Steamer Fabulous Gift Guide (The Sun)

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Inthefrow LOVES the f10


One of our FAVOURITE vloggers inthefrow – AKA Victoria Magrath has declared her love for our new f10 steamer! Victoria says ‘this is so cool, it’s called Fridja!’ ‘Looks how cute it looks in pink’ ‘it works so well’ and ‘it works really really well!’ all whilst she steams her red Hugo Boss jumpsuit to perfection!


Check it out here. Thank you Victoria! Steam everything you own from now on! Check her links out below and watch the video now!

Blog | Tweets | Instagram | Youtube

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Fashion Stylist’s Handbook

Putting together a great outfit is definitely something that some people find easier than other people. If you want to take things to the next level and get paid? You’ll need to learn how to become a proper fashion stylist. Being a stylist is so much MUCH more than compiling clothes, and last time I checked (about 15 years ago) it’s not one of those professions that gets taught at GCSEs. So, what to do?

Well, Danielle Griffiths contacted us telling us that she was writing a handbook on this very subject. She’d been a customer of ours from years ago and she wanted to include us in the book. She then sent us a copy of the Fashion Stylist’s Handbook, and we LOVE it.


Danielle Griffiths


Becoming a stylist is definitely more than carting around clothes in a suitcase (although there’s a lot of that too). Danielle sets out the path for all aspirational fashion stylists in a clear, no-nonsense manual. How to go from offer to shoot, how to develop valuable relationships with PR companies (who will lend you their clients clobber), how to run your styling business and of course what to keep in your styling kit!



If you’re thinking about getting into styling, invest in this book. For under £20, you’ll learn so much that is expected from a stylist and have a handbook for things you’ll need to reference. Just for example, the different ways to knot a tie and converting dress sizes, who knew? You did.



You can pick up the book from this link here, if you’re serious about becoming a stylist. The rest is up to you!


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We Launch Our Whole Fruit Slow Juicer!

Today’s the day, we’re bring out our whole fruit slow juicer!
whole fruit slow juicer


We’re super proud of bring out new products, and the today we’re launching arguing our best product yet! We’re moving forward as a company, deciding to expand into all home tech in your house. Our ethos, as always, is to be the best you you can be. We want you to look good on the outside, and our clothes steamers have been taking away creases for years. Now we’re moving inside your body too (!) We want you to feel as good as you look, and that means providing your body with the vitamins and enzymes it craves. Our whole fruit slow juicer, the f1800, is the most technologically advanced juicer on the planet. It’s a power house that is ready for you for years. Juices, smoothies, fruit ice cream and nut milks just to start with. BPA free and made of the best materials on the planet, this is your new daily kitchen friend!

So, without futher ado! We would love to show you our brand spanking new, whole fruit slow juicer, the f1800! Please let us know what you think in the comments section and follow our YouTube channel for videos on how to get the most out of our products! Thanks for reading!


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Fridja Steamers On This Morning With Our Response!

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Dragons Den In HD

Here’s Fridja Steamers incredible ride in Dragons Den. Hello to all our new friends!

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Fridja Steamers on Dragons’ Den In Pictures

Oh hi!

Ben here. What a ride. Feel a bit sick, but in a good way, like too many M&Ms.

Here’s my Dragons Den journey in pictures. You can always watch it on BBC iPlayer if you missed it.

Thanks to everyone, especially Nick and Deborah! xx
















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Evening Standard: The Product We Want To Own

Just a day before probably our biggest moment so far, The Evening Standard (HUGE UK newpaper btw) has pronounced:

In Episode 1 of the latest series, there was one product that stood above the rest as the one we’d really want to own. It’s called Fridja, and it’s a clothes steamer.

Incredibly nice of them. Remind me to buy everyone who works there a drink and a McFlurry.

Here’s the article in it’s full glory. You can also read it here. Yay!

Evening Standard Fridja Dragons Den

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