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Category Archives: Stylists Blog

Fashion Stylist’s Handbook

Putting together a great outfit is definitely something that some people find easier than other people. If you want to take things to the next level and get paid? You’ll need to learn how to become a proper fashion stylist. Being a stylist is so much MUCH more than compiling clothes, and last time I checked (about 15 years ago) it’s not one of those professions that gets taught at GCSEs. So, what to do?

Well, Danielle Griffiths contacted us telling us that she was writing a handbook on this very subject. She’d been a customer of ours from years ago and she wanted to include us in the book. She then sent us a copy of the Fashion Stylist’s Handbook, and we LOVE it.


Danielle Griffiths


Becoming a stylist is definitely more than carting around clothes in a suitcase (although there’s a lot of that too). Danielle sets out the path for all aspirational fashion stylists in a clear, no-nonsense manual. How to go from offer to shoot, how to develop valuable relationships with PR companies (who will lend you their clients clobber), how to run your styling business and of course what to keep in your styling kit!



If you’re thinking about getting into styling, invest in this book. For under £20, you’ll learn so much that is expected from a stylist and have a handbook for things you’ll need to reference. Just for example, the different ways to knot a tie and converting dress sizes, who knew? You did.



You can pick up the book from this link here, if you’re serious about becoming a stylist. The rest is up to you!


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Grace Woodward and X Factor


We are so happy that Grace Woodward and her fierce team are now armed with two F-1000 professional garment steamers (yellow and hot pink) to steam all the outfits on the most talked about show on TV,  X-FACTOR!

The X Factor stylists have a HUGE job. Providing clothes for the contestants, the judges, the dancers and the presenters is a huge job. Lucky for them, Grace and her team use Fridja F-1000 professional garment steamers to make sure the job of garment care gets done quickly and easily. Grace and her team can make the contestants look great, but only their talent will see them through to building a popstar career and dominate the charts.

Up and down the country hopeful canditates go before the infamous judges aiming to impress and gain the hearts of the nation.

Series 7 sees the judges Simon Cowell, Dannii Minogue, Louis Walsh and Cheryl Cole, as well as some celebrity guests, choosing the nation’s latest favourite popstars.

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We were over the moon when Wah! chose Fridja steamers to use in their flagship Dalston store.
Three years ago, Sharmadead Reid, opened an uber trendy London nail salon. After an immediate success, she has opened up a permanent store within TopShop’s flagship store in Oxford Circus and plans on opening a store in Dublin.
Now branching into key vintage pieces, Wah! use Fridja steamers in their Dalston store. They are also providing a customised steamer for the charity auction held during February’s London Fashion Week 2011.
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Cassette Playa

“my Fridja is pink + matches my hair / is new best fwend”.

Carri ‘Cassette Playa’ Mundane now uses her F-1000 in her studio in Hackney, East London and takes it with her for her work at countless fashion events, woop woop!
Her biog reads:
“Cassette Playa is the label of London-based designer Carri Mundane. Mundane studied at the University of Westminster, showing Cassette Playa collections as part of the MAN, the London menswear initiative, four times, beginning with A/W 2006. Mundane was nominated for Best Menswear Designer at the British Fashion Awards in 2007.

Cassette Playa was listed as Best Fashion Designer in Rolling Stone’s Best of Rock 2008 and has worked with artists including M.I.A., Klaxons, Dizzee Rascal, Late of the Pier, Patrick Wolf, Ruff Sqwad, and Boy Better Know. Mundane has styled and art directed for Dazed & Confused, and the ‘DUNK BE TRUE’ exhibition with Nike. In collaboration with Nike, a Cassette Playa Nike Blazer Premium was exclusively created and featured in her Spring/Summer 2008 show, to be released in selected international stores during late 2008. In July 2008 a series of portraits by Cassette Playa was featured in Exactitudes, an exhibition at Selfridges London and Mundane’s work was included in the 2008 ‘Fashion V Sport’ exhibition at London’s Victoria & Albert Museum.

Cassette Playa’s collection is currently available at Dover Street Market in London, Colette in Paris, SlamJam in Milan, Seven New York and Side by Side in Tokyo.”

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Style Bubble

Arguably the biggest fashion blogger in the world, the fact that the white Fridja F-1000 professional garment steamer prepares each one of her well thought out outfits fills us with joy.

Susie Lau aka Susie Bubble started her blog ‘Style Bubble’ in March 2006.  It consists of her widely read thoughts, personal experiences and observations on fashion with a focus on spotlighting young/unknown talent. In 2008 she became commissioning editor of Dazed Digital, the website for Dazed & Confused magazine.  She is now working full time on her blog, working on projects connected to the blog as well as freelance writing.
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Camilla Ruiz Ramirez

Camilla Ruiz Ramirez is a fantastic designer (ASOS, Laden Showrooms) we just love. She uses her hot pink F-1000 at all her shoots and told us:

“Your steamer has wowed and shocked designers as I have been using it on all my styling shoots! Everyone loves the colour not only that it looks fab it quickly steams out all the crumpled clothes I’d been lugging across town in my suitcase! Would highly recommend!”

Thank you Camilla!

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Nova Dando

Today we met up with Stylist Nova Dando (Klaxons, La Roux, Kele (Bloc Party), Mark Ronson) and her lovely assistant Bubbles! They both now use Fridja F-1000 professional garment steamers. Later she told us:

“I love my Fridja steamer as it looks great to take on shoots. better than the ugly steamers you normally get. It’s light, easy and powerful, it has become the most essential item I have on shoots.”

Check out her website at

We are so happy she’s happy about her steamer. Here is the last video she styled:

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Claire Wacey

Wonderful stylist Claire Wacey now uses a Fridja steamer!

Check out her work at

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