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London Fashion Week AW15

We’re starting to come out of hibernation. We’ve hopefully managed to lose an inch off our waists in preparation for all the easter eggs that are just around the corner. Time to crawl out from under the stones and get off of Netflix, it’s London Fashion Week AW15!

We’re in treat this season with new collections from all the top designers. This includes favourites Gareth Pugh, Henry Holland and Christopher Kane, all users of Fridja Steamers!

We were proud to provide steamers at Somerset house this year, this is what some of them looked like! Hello Betty and Ralph!

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From Friday February 20th to Tuesday February 24 2015, London is once again under the world’s spotlight, showcasing the very best in international fashion. We were busy backstage steaming away, but our very own Zoe Paskett went out to Somerset House and did some street styling. You can check out her blog here.

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Thanks as ever to the BFC for their continued support. We heart them.

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Eiffel Tower Catwalk Show 2014

On Friday at 8 am, the iconic Eiffel Tower was transformed into a catwalk, and we provided the garment care. We know what you’re thinking, yes, it was cold.

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East London: Now and then.

To celebrate us (Fridja and Veto Juicers) moving to under Bad Denim in Clapton, Hackney (East London), we’ve found a bunch of pictures from Google Maps from recent Hackney. Here are a few of my favourites, hope you enjoy!

Ace Hotel

2008:

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2012:

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2014:

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Hackney Downs

2008:

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2012:

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Dalston Junction

2008:

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2012:

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Adam and Eve

2008:

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2012:

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2014:

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Hackney Picturehouse

2008:

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2012:

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119 / Blue Tit

2008:

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2012:

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2014:

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Rose and Crown

2008:

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2012:

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Clapton Hart

2008:

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2012:

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The Kenton

2008:

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2012:

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Kebab Zero / Browns

2008:

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2012:

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2014:

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Sager and Wilde

2008:

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2014:

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The Corner Shop

2008:

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2012:

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2014:

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The Spurstowe

2008:

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2011:

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Creperie du Monde

2008:

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2014:

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Boxpark:

2008:

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2012:

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Nandos (Stoke Newington)

2008:

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2012:

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Hub

2008:

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2012:

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Bad Denim

2008:

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2012:

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2014:

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Chase and Sorensen

2008:

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2012:

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Beloved Efes

2008:

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2012:

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Alibi

2008:

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2012:

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Oslo

2008:

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2014:

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The Plough

2008:

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2012:

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2014:

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CandelaVans (Pillow Heat)

2008:

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2012:

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2014:

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Wild and Wooley / Lower Clapton Road

2008:

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2012:

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2014:

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Windsor Castle

2008:

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2014:

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Our Wonderful Partners

Fridja steamers loves it’s partners, please visit them at these links!

West Wing De

 

Ironing Supplies

 

 

Secret Sales

 

 

Achica

 

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Savile Row – London Collections: Men 2014

Savile Row, London Collections: Men at the Cabinet War Rooms. And Fridja. Yes. Oh yes.

“This January, for London Collections: Men, the bespoke tailors of Savile Row and The Woolmark Company, along with London’s best shirt & shoes makers and hatters, will present the modern face of British elegance to an international audience made up of buyers and journalists. The presentation is a reminder of the fact that London is the world capital of masculine style, and has been for over two centuries.”

This London Collections: Men, we provided steamers for a number of shows, but this one really stuck out. This is basically everything to me, Savile Row. Ever since the 17th century, Savile Row has been the hub for the world’s best menswear. Up and down this street, humble tailors have created pioneering gentlemen’s clothing. The names are endless, Lord Nelson, Winston Churchill, they’ve all been to this street. Household names such as Alexander McQueen and Ozwald Boateng began their trade there. It’s basically mecca, but I’m sure you knew that.

The venue was Westminster, the home of the British Government. Cue amateur photography!

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

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The venue was the Cabinet War Rooms, which is a bunker underground. This is literally where the war chat would go on as well as Churchill’s bunker and safe place for during the bombings. It was an eerie place of yesterday and was an incredible place to see the incredible clothes.

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Although backstage is chaotic as usual, there was a different feeling in the air from the designers. In this case I saw humble tailors dressing the models, rather the typical highly caffeinated stressballs of other fashion events. I chatted to one, Oliver. He was a student at London College of Fashion, but also a tailor on Savile Row at Welsh and Jeffreys. Other than being impeccably dressed, he reminded me of a timeless gentleman that you’d meet on Savile Row in any year. He told me how there is little glamour on Savile Row. It was a quiet marathon rather than a loud sprint. Not sure if you get what I mean, but anyway, he looked sick and was really friendly.

Fridja Steamers for Savile Row

I didn’t like to hang around too much as there was plenty of work (steaming) to be done. I awkwardly took some photos of some of the clothes being steamed, here’s some of the pics.

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The show was a little different from the standard catwalk format. Press, buyers and blaggers were invited to walk around the bunker and see the models in character dressed to the nines. It was a little like theatre meets fashion, think less Bowie, more Punchdrunk or You Me Bum Bum Train.

The whole thing was pretty damn awesome. Press from all over the world were there. Here’s what it looked like:

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

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The event was amazing, with no expense spared. Press were interviewing the bigwigs at Savile Row.

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MPs

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Even these guys were there! Amazing. Photo credits to Daily Mail.

Fridja Steamers for Savile Row

It really was a fabulous event and we are so happy to have been a part of it. Well done Savile Row, well done Britain, well done world.

I’m sure he’s proud!

Fridja Steamers for Savile Row

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Time Out – Christmas Gift Guide 2013

Christmas is brilliant in so many ways. Food, tv and East 17, who could wish for anything better? Well it’s sweet that Time Out just made our Christmas early.

‘This, my friend, is the end of ironing”

Ta very much Time Out!!!!

The End Of Ironing!!

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Polly King Showrooms – Paris

Probably one of the best things about being in this line of work is getting to know the fashion industry behind the scenes. We started out when I was just 27, but designers can start out a whole lot earlier. They start with an idea, these ideas turn into designs, designs turn into samples, samples then are tailored, tweaked and perfected. Once these samples are just right, they are shown to buyers and it’s time for selling, and that’s probably the exciting part, and probably the hardest.

Polly King Showrooms is a vehicle for young and not so young designers to show their work to buyers all over the globe. This particular showroom was held in the Bastille district of Paris. It looked like this…

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An amazing bunch of people were showing their creations.

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Even though it would be easy to go through each of the designers, here are some of my highlights.

The first one I’d love to talk about is a girl called Vicki Murdoch at Silken Flavours. This is her homepage image, pretty striking, even if only for the exposed nipple factor.

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Vicki bought her F-1000 steamer way back in 2010 when she started to make turbans! From there she’s done some amazing things with silk. Amazing if you like brilliant patterns, awesome cushions and, er, exotic birds, which I do.

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Next up is another of one of our East London neighbours, Hermione De Paula, aka Mia. She excels at ‘unusual hand painted floral prints with a twist’, and she does it pretty well I think (mind you so does Vogue and about a billion other amazing publications).

Her stuff again is super delicate, so she’s been using her Kate for a few years now. What a character…

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Lastly here’s an amazing brand you might want to know if you like your denim. MIH, or Made In Heaven, started way back in 1969. Self confessed ‘effortless, understated and cool’, i’d have to agree.

Iconic and very British, they re-launched in 2005 as MiH by Chloe Lonsdale, goddaughter of the original founder.

People don’t tend to think about denim when using a steamer, but if you don’t want that horrible shine (like if you’ve ever tried to iron your suit trousers, and failed), avoid the iron and use a steamer.

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It was a great venue full of good stuff, good luck to everyone involved, hope you sold loads! Here’a a few more pics. Thanks to Polly for getting us involved.

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Lastly here’s a pic of two Parisienne models showing you exactly how not to use a Fridja garment steamer. Cheers girls.

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MOBO Award Nominations 2013

Last night we had the total pleasure of being asked to provide garment care for none other than the 18th anniversary of the MOBOs!

The MOBO award nominations 2013 was held at swanky London hotel, The Grand Connaught Rooms. The night was to announce the nominations for next month’s MOBO awards held in Glasgow.

Fridja at the MOBO Nomination Awards 2013

The first bit of celebrity we saw was none other than Jessie J! Please excuse the poor quality phone camera shot. Inside gossip? 1) She is taller and thinner than I imagined 2) She definitely didn’t fancy me.

Fridja at the MOBO Nomination Awards 2013

We got to the venue in the afternoon and set up a steamer in a number of rooms including the dressing rooms of Jessie J and the So Solid Crew. At around 4 o’clock it all started kicking off, steaming time.

Fridja at the MOBO Nomination Awards 2013

We steamed and steamed till the stars shun bright. A definite career highlight for us was steaming the So Solid Crew’s outfits! They were very appreciative! A lot of ‘respect’ was paid to us, cheers guys!

Fridja at the MOBO Nomination Awards 2013

Even though it looks a lot like Romeo is swearing at us twice in this photo, we are assured this is a sign of gratitude, thanks Romeo!

Fridja at the MOBO Nomination Awards 2013

Here’s some of our pictures from the night.

Fridja at the MOBO Nomination Awards 2013

Fridja at the MOBO Nomination Awards 2013

Emeli Sande

Fridja at the MOBO Nomination Awards 2013

Kanya King MBE – MOBO Queen

Fridja at the MOBO Nomination Awards 2013

Jason Derulo and 1 Xtra presenter Sarah-Jane Crawford

Fridja at the MOBO Nomination Awards 2013

M.O.

Fridja at the MOBO Nomination Awards 2013

Jason Derulo and Kanya King

Fridja at the MOBO Nomination Awards 2013

Jahmene Douglas

Fridja at the MOBO Nomination Awards 2013

Leee John – Imagination

Fridja at the MOBO Nomination Awards 2013

Gabrielle

Here’s a good one! This is Shahid Khan aka Naughty Boy, Kanya King, and Emeli Sande. You may remember Shahid for winning £44,000 on Deal Or No Deal! Now he’s a super producer, including Emeli Sande!

Fridja at the MOBO Nomination Awards 2013

Naughty Boy, Kanya King, and Emeli Sande

Fridja at the MOBO Nomination Awards 2013

So Solid Crew giving us another 21 seconds!

The full nominations list can be found at the MOBO website, here!

Many thanks to the MOBOs for inviting us! We hope we did you proud!

Fridja at the MOBO Nomination Awards 2013

“Steam multiplied by fun, Fridja done.”

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London Collections Men SS14

So maybe you already know how much of a big deal London Collections Men is. Maybe you already know that it’s pretty much THE men’s fashion event globally. Maybe you know that the whole world watches London from the 16th – 18th of June. Or maybe, just maybe, the Olympics was a much bigger deal for you. But it definitely wasn’t for us.

For the shows the British Fashion Council were putting on, there were three venues. Our steamers were being used at all three venues. First up, Victoria House!

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London Collections Men

At Victoria House there was a mix of designers showing their bags, shoes, watches and all sorts. I got the chance to chat to a few of them, here are some of my highlights.

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Dr Martens!

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I had a great chat with a pretty amazing designer, Diego Vanassibara. He was telling me about the shoes he’s holding in the photo below. It’s a mixture of wood and leather with this special design so that they keep their shape. Pretty amazing stuff. Plus, they look nice!

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I also met these guys!

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At Victoria House there was also a pretty full on schedule for catwalk.

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London Collections Men Fridja 10.

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I got some good pictures of the Matthew Miller show!

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London Collections Men Fridja

Here’s the man himself! Well done bud.

London Collections Men Fridja

The next venue is The Old Sorting Office!

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I managed to see Xhander Zhou’s show. Really cool tailored garms. The venue was pretty amazing too…

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The show was packed out. I was waiting in the queue and one of the important people with a clipboard came straight over to me and escorted me to the front. I thought, amazing! They think I’m important! Then I realised it was because I was ten years older than everybody else. Oops.

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The third venue was the brilliant Hospital Club! It’s where we edited the stop frame video we did back in 2011! The BFC had totally transformed the area, it looked ace. I saw some old friends, people we’d covered on the blog before and some new comers. Check out my highlights including Universal Works, Lee Roach and Alan Taylor!

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The last show I saw was a Nasir Mazhar. A real visual treat for the girls..

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A highlight for me was when I clocked this girl shouting ‘phwoar’ to her friend when the chap above walked by. Comic fashion gold.

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All in all, London Collections Men SS14 was a fantastic event and really great for me to wander around and see all the ins and outs. Our steamers went down a treat and I think everyone had a great time! I certainly did…

London Collections Men

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London Show Rooms A/W 2013 – Paris

After a quick hop, skip and jump from Berlin (Fashion Week) on an overnight train, I arrived in Paris! The city of love, passion and buff cheese. I was on the way to London Show Rooms Paris AW13 London Show Room A/W 2013. First things first though, when you’re in Paris, eat an omelette, they really do do the best omelettes.

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