Skip to Content

Category Archives: Blog

Fridja Steamers on Dragons’ Den In Pictures

Oh hi Ben here. What a ride. Feel a bit sick, but in a good way, like too many M&Ms. Here’s Fridja steamers Dragons’ Den journey in pictures.

Thanks to everyone, especially Nick and Deborah! xx

dragons-den-fridja-steamers-3

dragons-den-fridja-steamers-5

 

dragons-den-fridja-steamers-6

dragons-den-fridja-steamers-7

 

dragons-den-fridja-steamers-8

dragons-den-fridja-steamers-9

dragons-den-fridja-steamers-10

dragons-den-fridja-steamers-11

dragons-den-fridja-steamers-1

dragons-den-fridja-steamers-2

dragons-den-fridja-steamers-12

dragons-den-fridja-steamers-13

dragons-den-fridja-steamers-14

3 4 Continue Reading →

Evening Standard: The Product We Want To Own

Just a day before probably our biggest moment so far, The Evening Standard (HUGE UK newpaper btw) has pronounced:

In Episode 1 of the latest series, there was one product that stood above the rest as the one we’d really want to own. It’s called Fridja, and it’s a clothes steamer.

Incredibly nice of them. Remind me to buy everyone who works there a drink and a McFlurry.

Here’s the article in it’s full glory. You can also read it here. Yay!

Evening Standard Fridja Dragons Den

0 1 Continue Reading →

How To Wash Dry Clean Only Clothes At Home

We often get asked how to wash dry clean only clothes at home at Fridja headquarters, and so it’s really delightful when someone as brilliant as Telegraph Fashion explains it in a beautiful article! Yay! You can read their awesome article using this link – How To Wash Dry Clean Only Clothes At Home!

They highlight some great points. Check their article out, or just read out highlights!

Give it some airtime

When you’ve worn something to a bar or restaurant, it might hum a little, but fear not! Mother nature has a beautiful solution. Hang it up somewhere with fresh air! Give it 48 hours, then see if it still needs ‘cleaning’. Provided there’s no stain, any mild odours should disappear if you just give it some time. So in brief, hang it up and stick the kettle on.

Fridja-How-To-Wash-Dry-Clean-Only-Clothes-At-Home2

Spot clean embellished items

Spot treating is ace for direct action on any marked garments (particularly make up marks). Take a damp cloth, apply warm water (and wring out) then dab, never rub. The stain should lift out. We also like doing this with our fabric brush (F-1000 and F-1400), complete with every Fridja steamer of course!

How To Wash Dry Clean Only Clothes At Home

Don’t believe the label

Certain materials should never be washed at home. Silks, wools and taffeta are all a big no no. However some materials, however expensive the price tag was, are fine to wash at home. Cottons, polyester, nylon and acrylics are all perfect to wash at home.

Machine-washing cashmere

It’s bad practice to take expensive luxurious cashmere to the dry cleaners all the time as each trip will render them thinner and thinner. Unless stained, avoid the cost and the trip by tending to it at home. Always wash on cold and when drying never hang up as it might just end up stretching. If you’re worried about clothes moths, put your delicates in the freezer!

Check out our video on how to steam your favourite fluffy below!

Steam your silks

The Telegraph Fashion articles says:

“Steaming can remove mild dirt. It is particularly good for delicate fabrics that you would prefer not to wash in a machine, such as silk, but also works on cashmere and acrylic. It will loosen dirt, which can be removed using a clothes brush. I use a portable steamer by Fridja (£99.99).”

The Telegraph Fashion article was written by super awesome Francesca Salih, check out her site Wardrobe Mistress.

If you have any tips of your own or questions, just pop a comment below! Or say hi via our Facebook, Twitter or Google Plus pages.

0 7 Continue Reading →

London Fashion Week AW15

We’re starting to come out of hibernation. We’ve hopefully managed to lose an inch off our waists in preparation for all the easter eggs that are just around the corner. Time to crawl out from under the stones and get off of Netflix, it’s London Fashion Week AW15!

We’re in treat this season with new collections from all the top designers. This includes favourites Gareth Pugh, Henry Holland and Christopher Kane, all users of Fridja Steamers!

We were proud to provide steamers at Somerset house this year, this is what some of them looked like! Hello Betty and Ralph!

Betty-and-Ralph-for-LFW-AW15-Fridja

From Friday February 20th to Tuesday February 24 2015, London is once again under the world’s spotlight, showcasing the very best in international fashion. We were busy backstage steaming away, but our very own Zoe Paskett went out to Somerset House and did some street styling. You can check out her blog here.

Fridja-Street-Style-LFW-AW15-1 Fridja-Street-Style-LFW-AW15-2 Fridja-Street-Style-LFW-AW15-3 Fridja-Street-Style-LFW-AW15-4 Fridja-Street-Style-LFW-AW15-5 Fridja-Street-Style-LFW-AW15-6 Fridja-Street-Style-LFW-AW15-7 Fridja-Street-Style-LFW-AW15-8 Fridja-Street-Style-LFW-AW15-9 Fridja-Street-Style-LFW-AW15-10

Thanks as ever to the BFC for their continued support. We heart them.

0 4 Continue Reading →

Eiffel Tower Catwalk Show 2014

On Friday at 8 am, the iconic Eiffel Tower was transformed into a catwalk, and we provided the garment care. We know what you’re thinking, yes, it was cold.

0 4 Continue Reading →

East London: Now and then.

To celebrate us (Fridja and Veto Juicers) moving to under Bad Denim in Clapton, Hackney (East London), we’ve found a bunch of pictures from Google Maps from recent Hackney. Here are a few of my favourites, hope you enjoy!

Ace Hotel

2008:

Fridja-Ace-Hotel-4

2012:

Fridja-Ace-Hotel-3

2014:

Fridja-Ace-Hotel-1

Hackney Downs

2008:

Fridja-Hackney-Downs-1

2012:

Fridja-Hackney-Downs-2

Dalston Junction

2008:

Fridja-Dalston-Junction-4

2012:

Fridja-Dalston-Junction-5

Adam and Eve

2008:

Fridja-Adam-and-Eve-1

2012:

Fridja-Adam-and-Eve-2

2014:

Fridja-Adam-and-Eve-3

Hackney Picturehouse

2008:

Fridja-Hackney-Picturehouse-2

2012:

Fridja-Hackney-Picturehouse-1

119 / Blue Tit

2008:

Fridja-119-Blue-Tit-1

2012:

Fridja-119-Blue-Tit-2

2014:

Fridja-119-Blue-Tit-3

Rose and Crown

2008:

Fridja-Rose-And-Crown-2

2012:

Fridja-Rose-And-Crown-1

Clapton Hart

2008:

Fridja---Clatpon-Hart-3

2012:

Fridja---Clatpon-Hart-4

The Kenton

2008:

Fridja-The-Kenton-2

2012:

Fridja-The-Kenton-1

Kebab Zero / Browns

2008:

Fridja-Kebab-Zero-2

2012:

Fridja-Kebab-Zero-1

2014:

Fridja-Kebab-Zero-3

Sager and Wilde

2008:

Fridja-Sager-And-Wilde-1

2012:

Fridja-Sager-And-Wilde-2

2014:

Fridja-Sager-And-Wilde-3

The Corner Shop

2008:

Fridja-The-Corner-Shop-2

2012:

Fridja-The-Corner-Shop-3

2014:

Fridja-The-Corner-Shop-1

The Spurstowe

2008:

Fridja-Spurstowe-2

2011:

Fridja-Spurstowe-1

Creperie du Monde

2008:

Fridja-Creperie-1

2014:

Fridja-Creperie-2

Boxpark:

2008:

Fridja-Boxpark-2 Fridja-Boxpark-3

2012:

Fridja-Boxpark-4

Fridja-Boxpark-1

Nandos (Stoke Newington)

2008:

Fridja-Nandoes-1

2012:

Fridja-Nandoes-2

Hub

2008:

Fridja-Hub-2

2012:

Fridja-Hub-1

Bad Denim

2008:

Fridja-Bad-Denim-1

2012:

Fridja-Bad-Denim-2

2014:

Fridja-Bad-Denim-5

Fridja-Bad-Denim-4

Chase and Sorensen

2008:

Fridja-Chase-and-Sorenson-1

2012:

Fridja-Chase-and-Sorenson-2

Beloved Efes

2008:

Fridja-Efes-2

2012:

Fridja-Efes-1

Alibi

2008:

Fridja-Alibi-2

2012:

Fridja-Alibi-1

Oslo

2008:

Fridja-Oslo-4

2014:

Fridja-Oslo-1

The Plough

2008:

Fridja-The-Plough-2

2012:

Fridja-The-Plough-1

2014:

Fridja-The-Plough-3

CandelaVans (Pillow Heat)

2008:

Fridja---Candela-1

2012:

Fridja---Candela-2

2014:

Fridja---Candela-3

Wild and Wooley / Lower Clapton Road

2008:

Fridja-Wild-And-Wooley-3

2012:

Fridja-Wild-And-Wooley-2

2014:

Fridja-Wild-And-Wooley-1

Windsor Castle

2008:

Fridja-Windsor-Castle-2

2014:

Fridja-Windsor-Castle-1

0 3 Continue Reading →

Our Wonderful Partners

Fridja steamers loves it’s partners, please visit them at these links!

West Wing De

 

Ironing Supplies

 

 

Secret Sales

 

 

Achica

 

0 0 Continue Reading →

Savile Row – London Collections: Men 2014

Savile Row, London Collections: Men at the Cabinet War Rooms. And Fridja. Yes. Oh yes.

“This January, for London Collections: Men, the bespoke tailors of Savile Row and The Woolmark Company, along with London’s best shirt & shoes makers and hatters, will present the modern face of British elegance to an international audience made up of buyers and journalists. The presentation is a reminder of the fact that London is the world capital of masculine style, and has been for over two centuries.”

This London Collections: Men, we provided steamers for a number of shows, but this one really stuck out. This is basically everything to me, Savile Row. Ever since the 17th century, Savile Row has been the hub for the world’s best menswear. Up and down this street, humble tailors have created pioneering gentlemen’s clothing. The names are endless, Lord Nelson, Winston Churchill, they’ve all been to this street. Household names such as Alexander McQueen and Ozwald Boateng began their trade there. It’s basically mecca, but I’m sure you knew that.

The venue was Westminster, the home of the British Government. Cue amateur photography!

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja-Steamers-Savile-Row-Pic-5

Fridja-Steamers-Savile-Row-Pic-6

Fridja-Steamers-Savile-Row-Pic-7

The venue was the Cabinet War Rooms, which is a bunker underground. This is literally where the war chat would go on as well as Churchill’s bunker and safe place for during the bombings. It was an eerie place of yesterday and was an incredible place to see the incredible clothes.

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Although backstage is chaotic as usual, there was a different feeling in the air from the designers. In this case I saw humble tailors dressing the models, rather the typical highly caffeinated stressballs of other fashion events. I chatted to one, Oliver. He was a student at London College of Fashion, but also a tailor on Savile Row at Welsh and Jeffreys. Other than being impeccably dressed, he reminded me of a timeless gentleman that you’d meet on Savile Row in any year. He told me how there is little glamour on Savile Row. It was a quiet marathon rather than a loud sprint. Not sure if you get what I mean, but anyway, he looked sick and was really friendly.

Fridja Steamers for Savile Row

I didn’t like to hang around too much as there was plenty of work (steaming) to be done. I awkwardly took some photos of some of the clothes being steamed, here’s some of the pics.

Fridja-Steamers-Savile-Row-Pic-10

Fridja-Steamers-Savile-Row-Pic-11

The show was a little different from the standard catwalk format. Press, buyers and blaggers were invited to walk around the bunker and see the models in character dressed to the nines. It was a little like theatre meets fashion, think less Bowie, more Punchdrunk or You Me Bum Bum Train.

The whole thing was pretty damn awesome. Press from all over the world were there. Here’s what it looked like:

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja Steamers for Savile Row

Fridja-Steamers-Savile-Row-Pic-20

The event was amazing, with no expense spared. Press were interviewing the bigwigs at Savile Row.

Fridja Steamers for Savile Row

MPs

Fridja Steamers for Savile Row

Even these guys were there! Amazing. Photo credits to Daily Mail.

Fridja Steamers for Savile Row

It really was a fabulous event and we are so happy to have been a part of it. Well done Savile Row, well done Britain, well done world.

I’m sure he’s proud!

Fridja Steamers for Savile Row

0 3 Continue Reading →

Time Out – Christmas Gift Guide 2013

Christmas is brilliant in so many ways. Food, tv and East 17, who could wish for anything better? Well it’s sweet that Time Out just made our Christmas early.

‘This, my friend, is the end of ironing”

Ta very much Time Out!!!!

The End Of Ironing!!

0 0 Continue Reading →

Polly King Showrooms – Paris

Probably one of the best things about being in this line of work is getting to know the fashion industry behind the scenes. We started out when I was just 27, but designers can start out a whole lot earlier. They start with an idea, these ideas turn into designs, designs turn into samples, samples then are tailored, tweaked and perfected. Once these samples are just right, they are shown to buyers and it’s time for selling, and that’s probably the exciting part, and probably the hardest.

Polly King Showrooms is a vehicle for young and not so young designers to show their work to buyers all over the globe. This particular showroom was held in the Bastille district of Paris. It looked like this…

Polly King Showrooms Fridja 1
An amazing bunch of people were showing their creations.

Polly King Showrooms Fridja 2

Even though it would be easy to go through each of the designers, here are some of my highlights.

The first one I’d love to talk about is a girl called Vicki Murdoch at Silken Flavours. This is her homepage image, pretty striking, even if only for the exposed nipple factor.

Polly King Showrooms Fridja 3

Vicki bought her F-1000 steamer way back in 2010 when she started to make turbans! From there she’s done some amazing things with silk. Amazing if you like brilliant patterns, awesome cushions and, er, exotic birds, which I do.

Polly King Showrooms Fridja 4 Polly-King-Showrooms-Fridja-5 Polly-King-Showrooms-Fridja-6

Next up is another of one of our East London neighbours, Hermione De Paula, aka Mia. She excels at ‘unusual hand painted floral prints with a twist’, and she does it pretty well I think (mind you so does Vogue and about a billion other amazing publications).

Her stuff again is super delicate, so she’s been using her Kate for a few years now. What a character…

Polly King Showrooms Fridja 11

Polly King Showrooms 7

Polly King Showrooms Fridja 8

Lastly here’s an amazing brand you might want to know if you like your denim. MIH, or Made In Heaven, started way back in 1969. Self confessed ‘effortless, understated and cool’, i’d have to agree.

Iconic and very British, they re-launched in 2005 as MiH by Chloe Lonsdale, goddaughter of the original founder.

People don’t tend to think about denim when using a steamer, but if you don’t want that horrible shine (like if you’ve ever tried to iron your suit trousers, and failed), avoid the iron and use a steamer.

Polly King Showrooms 9 Polly King Showrooms Fridja 10

It was a great venue full of good stuff, good luck to everyone involved, hope you sold loads! Here’a a few more pics. Thanks to Polly for getting us involved.

Polly King Showrooms Fridja 18

Polly King Showrooms Fridja 14 Polly King Showrooms Fridja 15

Polly King Showrooms Fridja 12 Polly King Showrooms Fridja 13

Lastly here’s a pic of two Parisienne models showing you exactly how not to use a Fridja garment steamer. Cheers girls.

Polly King Showrooms Fridja 17

 

 

0 1 Continue Reading →