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We Launch Our f1900 Advanced Whole Fruit Juicer

f1900 Advanced Whole Fruit Juicer

 

Have you ever felt rough, and then had a juice and everything seems better? We have. That’s why we love juicers. And we’ve designed the best advanced whole fruit juicer out there. Big claim, but we’re super confident about it. Meet Sergio!

 

Advanced Whole Fruit Juicer

 

After our successful launch and sale of Mario, our f1800 whole fruit juicer, we listened to the feedback and updated him for 2018. Sergio keeps the same fundamentals that mean a great juicer. He’s got a power auger that squeezes fruits and vegetables to produce cold press juice. He avoids using blades to shred fruit and vegetables apart, and thus reduces oxidisation. This means that juice retains more nutrients and vitamins (and avoids juice going brown, ewww).

 

Advanced Whole Fruit Juicer

 

The main improvement is the feeding chute. The three-inch feeding chute is clearly a winner, but what separates Sergio the advanced whole fruit juicer from the competition is that the feeding chute is at an angle. This angle means that less (or none) of the produce gets stuck at the top. It’s a much easier process to juice and much less (or none) is wasted. By feeding in at an angle, you’ll be maximising your juice and minimising your waste. Ba, da, boom.

 

Advanced Whole Fruit Juicer

 

Sergio, just like Mario, is capable of producing much more than just juice. The f1900 is also a beast at smoothies. Take thawed frozen fruit and add into the f1900 and you’ll be gifted with gorgeous tasty healthy smoothies. Pretty exciting stuff. Lastly, Sergio comes with the fruit ice cream attachment. Fruit ice cream is so good, and healthy! We’re surprised it’s legal.

 

Advanced Whole Fruit Juicer

 

Designing the f1900

 

We’ve also taken a design change, we’re going #allblackeverything. We’ve always loved black products, our bestsellers have always been Karl, Alexander and Raf. We’re loving the black minimal look of modern kitchens, so we decided to make a juicer that fits in perfectly. I mean, he’s gorgeous! So not only is he functioning great, he looks the part. Proper handsome.

 

Advanced Whole Fruit Juicer

 

And when you’re done with juicing, there’s no blade and dry pulp, so washing up is a doddle. Check out more about Sergio, our advanced whole fruit juicer here, or head to the product page to buy for next day delivery.

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Condé Nast College | How To Be A Stylist

Fashion Stylist’s Handbook author Danielle Griffiths, asked me to accompany her for a lecture at the Condé Nast College of Fashion and Design during which she reveals her trade secrets when working as a fashion stylist.

 

After a rocky journey in, I arrived with a couple of steamers to show the students. I’m not sure i’ve ever seen so many iPhone X’s.

 

Conde Naste

 

Condé Nast College of Fashion and Design

 

In the heart of soho, buried amongst the best places to eat in the UK, you’ll find the Condé Nast College of Fashion and Design. A gloriously fresh white walled grey floored building. The lecture was to a small group of students who were studying their BA in Fashion Communications.

 

Conde Naste

Conde Naste

 

Danielle Griffiths

 

Danielle is a freelance stylist, whose work appears in Belgium’s De Standaard Magazine. It’s the equivalent of the Sunday Times etc. Her combination of experience and frankness (on how to be a boss stylist) was truly enlightening. Although I won’t go into loads of the lecture (they aren’t my secrets to tell!) I will tell you three things that I learnt in the lecture. Then I will show you what I had for lunch.

 

Conde Naste

 

First Golden Nugget

 

You can buy a special product that removes white marks from deodorant. However, if you get the foam from a hanger from the dry cleaners, it removes it for free! First golden nugget did not disappoint did it?

 

Conde Naste

Props to all those who work at Hangerworld, we’re basically family.

Second Golden Gem

 

You can buy a portable changing room, which is great for shoots on a location where there might not be a suitable changing room. It might also be great if there’s a long line in Topshop. Danielle suggested to use a hula hoop with some material instead! Amazing!

 

Conde Naste

 

Final Nugget of Delight

 

The last one from me is a simple saying. And I think it’s a good one!

 

A man’s jacket should always button left over right, as a woman is always right… over left.

 

Conde Naste

 

And now you know! Thank you so much Danielle! Be sure to check our her instagram, her tag #knowyourstylists and her blog. Oh and buy the book for more golden nuggets obvs.

 

Conde Naste

 

And seeing as you asked so nicely, here’s what I had for lunch. I give it a 6/10 of noodle soups. But i give noodles soups as a food group a 9/10.

 

Conde Naste

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Denim and Steam | Kingpins Show | Amsterdam

We’ve all got that one friend, maybe you’ve got a few? Maybe you’re married to one. That friend who is ‘into’ denim. Do you know your weft from your selvage? Do you melt at the thought of Japanese 20 oz raw? Or does that sound like special at Yo! Sushi?

Over the 26th and 27th of October 2016, we attended Kingpins Show in Amsterdam. This bi-annual event brings together the ultimate collection of companies that own denim mills, ie factories that make denim. From one central building in Amsterdam, Westergasfabriek, the fashion industry comes together to shop, sorry work. Women and men in production and development find the latest fabric rolls from their favourite denim mills and discover ones they’ve never used before. They have incredible coffee and snacks, and they are all free. Dangerous.

Kingpins Show

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Kingpins Show

The cool thing that everyone loves about denim, I think, is the fact that you don’t have to be precious about it. The more worn in, the better it looks. It’s like a second skin. When I buy a good pair of jeans, I can wear them for half the week for two years! I find that black jeans look best when new, but indigo and stonewashed just look better and better with time. Not like my first skin unfortunately.

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Do you wash jeans? There’s two questions in one. Do YOU wash jeans, and are you supposed to wash jeans? Well, we asked a leading expert in denim, Erin of Bad Denim. She said:

It totally depends on what kind of jean you bought and how you want them to look. For raw denim, the advice is to get high contrast fades don’t wash them for 3 months at least. That said most people don’t break their own jeans in from raw. Basically the rule is that indigo is not a fixed dye and every time you apply water to cotton jeans the colour will get a little lighter. So if you want them to stay as when you bought them, turn inside out and cold wash with a gentle detergent.  I tend to wash my jeans about every 2 weeks or so.

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Of course, the reason why steamers are always at these events is because steamers can freshen up fabrics like denim with in a breeze (a hot steamy breeze). Have you ever tried to iron your jeans and then they go all weird and shiny? Like with a suit? It’s a mistake we only make once, especially if they were your favourite Miss Sixty jeans in 1998.

Steamers are a gentler alternative to ironing. Without a heated plate, the hot steam sanitises and deodorises fabrics like denim. Also most importantly, it doesn’t make them shiny! Here’s a demo of us steaming a denim shirt and some super indigo jeans. Steamers knock creases out, soften material and freshens up fabrics. Happy times.

After the show we went to a place called Foodhallen, which was basically paradise, a hip food court. I ate a burger with chips and mayo. Animal. We went on a short walk afterwards and found an incredible place called Denim City. Built by Levi’s, it’s an incredible place you can see every step of making a pair of jeans. From the materials, the sewing machines to the trims. So good! I wish our offices look like their shop.

Kingpins Show

Kingpins Show

Kingpins Show

Kingpins Show

Kingpins Show

Our denim adventure in Amsterdam was fantastic. So next time you slip on your favourite pair of jeans take a look at the buttons, pocket placement and zip. Somebody else has thought long and hard about them before you bought them!

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London Fashion Week / Weekend SS16

Two new venues, Harry Styles in a leopard suit and glorious sunshine the whole season? Boy are we being treated this London Fashion Week / Weekend SS16!

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

No longer at Somerset House, the British Fashion Council have moved London Fashion Week’s venue to Brewer Street Soho. Spanning two floors of the Brewer Street Car Park, the new central LFW venue played host to designer catwalk shows in the BFC Show Space and the Designer Showrooms where over a hundred designers exhibited their collections to an audience of UK and international press, buyers and stylists.

 

 

Of course we were there soaking up the atmosphere. One of the Fridja Team, Zoe Paskett, went out and got some pixels from the best dressed out there. We’re so impressed how good everyone looks at London Fashion Week, Londoners really do do street style the best (don’t we?)

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

The shows did not disappoint. A lot of our favourites were there along with some of amazing new ones. Here are a few of our very favourites along with some of amazing pics of the event!

 

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Fridja_LFW_SS16_Pic_26

 

Jasper Conran

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Holly Fulton

LFW SS16 Fridja Steamers

 

Anya Hindmarch

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Erdem

LFW SS16 Fridja Steamers

 

Christopher Kane

LFW SS16 Fridja Steamers

 

Daks

LFW SS16 Fridja Steamers

 

Fyodor Golan

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Eudon Choi

LFW SS16 Fridja Steamers

 

Christopher Raeburn

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

Pretty damn awesome. But of course it wasn’t just swanning around with models (only 90%), we also did plenty of hard graft. Steaming and steaming there was no crease in site. At the fabulous London Fashion Weekend we even sold our steamers. Now at the Saatchi Gallery, it’s a West London affair now! It’s great to have a chinwag and rub shoulders with our customers. Here’s some a glimpse of what it all looked like.

 

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

LFW SS16 Fridja Steamers

 

And so for another six months we can have a mini break knowing that the baby giraffe models, the stressed designers, the clipboard queens and the non plussed security have done their job. Turn off the steamers, unscrew the hose and empty the water tanks; London Fashion Week and London Fashion Weekend SS16 is over.

Pass the vino. Merci beaucoup.

 

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London Fashion Week AW15

We’re starting to come out of hibernation. We’ve hopefully managed to lose an inch off our waists in preparation for all the easter eggs that are just around the corner. Time to crawl out from under the stones and get off of Netflix, it’s London Fashion Week AW15!

We’re in treat this season with new collections from all the top designers. This includes favourites Gareth Pugh, Henry Holland and Christopher Kane, all users of Fridja Steamers!

We were proud to provide steamers at Somerset house this year, this is what some of them looked like! Hello Betty and Ralph!

Betty-and-Ralph-for-LFW-AW15-Fridja

From Friday February 20th to Tuesday February 24 2015, London is once again under the world’s spotlight, showcasing the very best in international fashion. We were busy backstage steaming away, but our very own Zoe Paskett went out to Somerset House and did some street styling. You can check out her blog here.

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Thanks as ever to the BFC for their continued support. We heart them.

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Eiffel Tower Catwalk Show 2014

On Friday at 8 am, the iconic Eiffel Tower was transformed into a catwalk, and we provided the garment care. We know what you’re thinking, yes, it was cold.

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Polly King Showrooms – Paris

Probably one of the best things about being in this line of work is getting to know the fashion industry behind the scenes. We started out when I was just 27, but designers can start out a whole lot earlier. They start with an idea, these ideas turn into designs, designs turn into samples, samples then are tailored, tweaked and perfected. Once these samples are just right, they are shown to buyers and it’s time for selling, and that’s probably the exciting part, and probably the hardest.

Polly King Showrooms is a vehicle for young and not so young designers to show their work to buyers all over the globe. This particular showroom was held in the Bastille district of Paris. It looked like this…

Polly King Showrooms Fridja 1
An amazing bunch of people were showing their creations.

Polly King Showrooms Fridja 2

Even though it would be easy to go through each of the designers, here are some of my highlights.

The first one I’d love to talk about is a girl called Vicki Murdoch at Silken Flavours. This is her homepage image, pretty striking, even if only for the exposed nipple factor.

Polly King Showrooms Fridja 3

Vicki bought her F-1000 steamer way back in 2010 when she started to make turbans! From there she’s done some amazing things with silk. Amazing if you like brilliant patterns, awesome cushions and, er, exotic birds, which I do.

Polly King Showrooms Fridja 4 Polly-King-Showrooms-Fridja-5 Polly-King-Showrooms-Fridja-6

Next up is another of one of our East London neighbours, Hermione De Paula, aka Mia. She excels at ‘unusual hand painted floral prints with a twist’, and she does it pretty well I think (mind you so does Vogue and about a billion other amazing publications).

Her stuff again is super delicate, so she’s been using her Kate for a few years now. What a character…

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Polly King Showrooms 7

Polly King Showrooms Fridja 8

Lastly here’s an amazing brand you might want to know if you like your denim. MIH, or Made In Heaven, started way back in 1969. Self confessed ‘effortless, understated and cool’, i’d have to agree.

Iconic and very British, they re-launched in 2005 as MiH by Chloe Lonsdale, goddaughter of the original founder.

People don’t tend to think about denim when using a steamer, but if you don’t want that horrible shine (like if you’ve ever tried to iron your suit trousers, and failed), avoid the iron and use a steamer.

Polly King Showrooms 9 Polly King Showrooms Fridja 10

It was a great venue full of good stuff, good luck to everyone involved, hope you sold loads! Here’a a few more pics. Thanks to Polly for getting us involved.

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Polly King Showrooms Fridja 14 Polly King Showrooms Fridja 15

Polly King Showrooms Fridja 12 Polly King Showrooms Fridja 13

Lastly here’s a pic of two Parisienne models showing you exactly how not to use a Fridja garment steamer. Cheers girls.

Polly King Showrooms Fridja 17

 

 

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MOBO Award Nominations 2013

Last night we had the total pleasure of being asked to provide garment care for none other than the 18th anniversary of the MOBOs!

The MOBO award nominations 2013 was held at swanky London hotel, The Grand Connaught Rooms. The night was to announce the nominations for next month’s MOBO awards held in Glasgow.

Fridja at the MOBO Nomination Awards 2013

The first bit of celebrity we saw was none other than Jessie J! Please excuse the poor quality phone camera shot. Inside gossip? 1) She is taller and thinner than I imagined 2) She definitely didn’t fancy me.

Fridja at the MOBO Nomination Awards 2013

We got to the venue in the afternoon and set up a steamer in a number of rooms including the dressing rooms of Jessie J and the So Solid Crew. At around 4 o’clock it all started kicking off, steaming time.

Fridja at the MOBO Nomination Awards 2013

We steamed and steamed till the stars shun bright. A definite career highlight for us was steaming the So Solid Crew’s outfits! They were very appreciative! A lot of ‘respect’ was paid to us, cheers guys!

Fridja at the MOBO Nomination Awards 2013

Even though it looks a lot like Romeo is swearing at us twice in this photo, we are assured this is a sign of gratitude, thanks Romeo!

Fridja at the MOBO Nomination Awards 2013

Here’s some of our pictures from the night.

Fridja at the MOBO Nomination Awards 2013

Fridja at the MOBO Nomination Awards 2013

Emeli Sande

Fridja at the MOBO Nomination Awards 2013

Kanya King MBE – MOBO Queen

Fridja at the MOBO Nomination Awards 2013

Jason Derulo and 1 Xtra presenter Sarah-Jane Crawford

Fridja at the MOBO Nomination Awards 2013

M.O.

Fridja at the MOBO Nomination Awards 2013

Jason Derulo and Kanya King

Fridja at the MOBO Nomination Awards 2013

Jahmene Douglas

Fridja at the MOBO Nomination Awards 2013

Leee John – Imagination

Fridja at the MOBO Nomination Awards 2013

Gabrielle

Here’s a good one! This is Shahid Khan aka Naughty Boy, Kanya King, and Emeli Sande. You may remember Shahid for winning £44,000 on Deal Or No Deal! Now he’s a super producer, including Emeli Sande!

Fridja at the MOBO Nomination Awards 2013

Naughty Boy, Kanya King, and Emeli Sande

Fridja at the MOBO Nomination Awards 2013

So Solid Crew giving us another 21 seconds!

The full nominations list can be found at the MOBO website, here!

Many thanks to the MOBOs for inviting us! We hope we did you proud!

Fridja at the MOBO Nomination Awards 2013

“Steam multiplied by fun, Fridja done.”

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London Collections Men SS14

So maybe you already know how much of a big deal London Collections Men is. Maybe you already know that it’s pretty much THE men’s fashion event globally. Maybe you know that the whole world watches London from the 16th – 18th of June. Or maybe, just maybe, the Olympics was a much bigger deal for you. But it definitely wasn’t for us.

For the shows the British Fashion Council were putting on, there were three venues. Our steamers were being used at all three venues. First up, Victoria House!

London Collections Men Fridja 1

London Collections Men

At Victoria House there was a mix of designers showing their bags, shoes, watches and all sorts. I got the chance to chat to a few of them, here are some of my highlights.

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London Collections Men Fridja 3

Dr Martens!

London Collections Men Fridja 5

I had a great chat with a pretty amazing designer, Diego Vanassibara. He was telling me about the shoes he’s holding in the photo below. It’s a mixture of wood and leather with this special design so that they keep their shape. Pretty amazing stuff. Plus, they look nice!

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I also met these guys!

London Collections Men Fridja 6

At Victoria House there was also a pretty full on schedule for catwalk.

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London Collections Men Fridja 10.

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London Collections Men Fridja 11

I got some good pictures of the Matthew Miller show!

London Collections Men Fridja

London-Collections-Men-Fridja-24 London Collections Men Fridja

London Collections Men Fridja

Here’s the man himself! Well done bud.

London Collections Men Fridja

The next venue is The Old Sorting Office!

London Collections Men Fridja 12

I managed to see Xhander Zhou’s show. Really cool tailored garms. The venue was pretty amazing too…

London Collections Men Fridja 13 London-Collections-Men-Fridja-14 London-Collections-Men-Fridja-15

The show was packed out. I was waiting in the queue and one of the important people with a clipboard came straight over to me and escorted me to the front. I thought, amazing! They think I’m important! Then I realised it was because I was ten years older than everybody else. Oops.

London Collections Men Fridja London-Collections-Men-Fridja-17 London-Collections-Men-Fridja-18 London-Collections-Men-Fridja-19 London-Collections-Men-Fridja-20

The third venue was the brilliant Hospital Club! It’s where we edited the stop frame video we did back in 2011! The BFC had totally transformed the area, it looked ace. I saw some old friends, people we’d covered on the blog before and some new comers. Check out my highlights including Universal Works, Lee Roach and Alan Taylor!

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The last show I saw was a Nasir Mazhar. A real visual treat for the girls..

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A highlight for me was when I clocked this girl shouting ‘phwoar’ to her friend when the chap above walked by. Comic fashion gold.

London-Collections-Men-Fridja-34

All in all, London Collections Men SS14 was a fantastic event and really great for me to wander around and see all the ins and outs. Our steamers went down a treat and I think everyone had a great time! I certainly did…

London Collections Men

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London Show Rooms A/W 2013 – Paris

After a quick hop, skip and jump from Berlin (Fashion Week) on an overnight train, I arrived in Paris! The city of love, passion and buff cheese. I was on the way to London Show Rooms Paris AW13 London Show Room A/W 2013. First things first though, when you’re in Paris, eat an omelette, they really do do the best omelettes.

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