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Category Archives: Stylists

16 Practical Fashion Questions Answered | The Pool

According to The Pool, ‘One of the best things you could ever buy yourself is a handheld steamer.’ In their blog post, ’16 Practical Fashion Questions Answered’ by the angel on earth Frankie Graddon, they’ve been pretty kind about our latest f10 handheld clothes steamer.

Thanks to years spent steaming clothes in fashion cupboard, I am well versed in this area and can tell you that the very best one is Fridja’s f10 handheld clothes steamer.

Frankie says ‘One of the best things you could ever buy yourself is a handheld steamer’, the Fridja f10 is also ‘great for delicate fabrics like silk, which can be tricky to iron, plus, because it’s so little, you can also take it on holiday with you.’

If you’re reading, thank you Frankie!

If you’d like to read the full article, which also recommends mesh washing bags, hemming tape, leather strap fixing edge kote, a hole puncher and much more simply click the link below:

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F10 Advocate | Stylist Fashion Director Arabella Greenhill

Arabella Greenhill! Stylist magazine’s Arabella Greenhill is the Fashion Director, and a pretty cool one (if you ask us). She’s said:

My Fridja steamer is the first thing I pack in my suitcase when travelling for fashion weeks or shoots. Light, quick and so easy to use.

Arabella Greenhill


So glad to hear she’s getting on with her f10 clothes steamer.

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Condé Nast College | How To Be A Stylist

Fashion Stylist’s Handbook author Danielle Griffiths, asked me to accompany her for a lecture at the Condé Nast College of Fashion and Design during which she reveals her trade secrets when working as a fashion stylist.


After a rocky journey in, I arrived with a couple of steamers to show the students. I’m not sure i’ve ever seen so many iPhone X’s.


Conde Naste


Condé Nast College of Fashion and Design


In the heart of soho, buried amongst the best places to eat in the UK, you’ll find the Condé Nast College of Fashion and Design. A gloriously fresh white walled grey floored building. The lecture was to a small group of students who were studying their BA in Fashion Communications.


Conde Naste

Conde Naste


Danielle Griffiths


Danielle is a freelance stylist, whose work appears in Belgium’s De Standaard Magazine. It’s the equivalent of the Sunday Times etc. Her combination of experience and frankness (on how to be a boss stylist) was truly enlightening. Although I won’t go into loads of the lecture (they aren’t my secrets to tell!) I will tell you three things that I learnt in the lecture. Then I will show you what I had for lunch.


Conde Naste


First Golden Nugget


You can buy a special product that removes white marks from deodorant. However, if you get the foam from a hanger from the dry cleaners, it removes it for free! First golden nugget did not disappoint did it?


Conde Naste

Props to all those who work at Hangerworld, we’re basically family.

Second Golden Gem


You can buy a portable changing room, which is great for shoots on a location where there might not be a suitable changing room. It might also be great if there’s a long line in Topshop. Danielle suggested to use a hula hoop with some material instead! Amazing!


Conde Naste


Final Nugget of Delight


The last one from me is a simple saying. And I think it’s a good one!


A man’s jacket should always button left over right, as a woman is always right… over left.


Conde Naste


And now you know! Thank you so much Danielle! Be sure to check our her instagram, her tag #knowyourstylists and her blog. Oh and buy the book for more golden nuggets obvs.


Conde Naste


And seeing as you asked so nicely, here’s what I had for lunch. I give it a 6/10 of noodle soups. But i give noodles soups as a food group a 9/10.


Conde Naste

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PAUSE Mag 10 Styling Kit Essentials

Pause magazine’s 10 styling kit essentials is THE LIST if you want to be a stylist. Knocking together an outfit is certainly a skill, but turn up to a job where you’re charging £200 and up a day, you’ll need these things in your arsenal!

1 – Bag! You need yourself a bag. Whether it’s this bag or another, you’ll need a bag. Two hands and a Sainsbury’s bag for life just won’t cut it.

10 Styling Essentials Kit

2 – f10 Steamer, obvs.

10 Styling Essentials Kit

3 – Sewing kit. Is your nana proud of you? Could you sew up a dodgy hemline? If not, maybe get on YouTube and find out how now?

10 Styling Essentials Kit

4 – Tape! Oh you glorious piece of plastic and glue, how you solve our life sometimes.

10 Styling Essentials Kit

5 – Wipes! Some annoying model got fake tan on your MIH Baby Blue Lebrun Jacket? CURSES! Time to get your wipe on.


6 – A notepad and pen! Typing things into your iPhone 6s just won’t cut it I’m afraid. Pull out some fancy stationary and they’ll know you’re the business. Two week campaign in Barbados job on the horizon?


7 – Pop-Ons. Erm. Good photo! Great idea if you don’t want to deal with an angry PR firm when you return something back with red lipstick on!


8 – Lint roller! Nobody loves your cat or the models cat, especially this brand.

10 Styling Essentials Kit


9 – Labels – stay organised! Everything is expensive and you need to ensure nothing goes missing.

10 Styling Essentials Kit


10 – Pins! Your best friends are these pins. They cost pennies and they save shoots.

10 Styling Essentials Kit


Good list Pause Magazine!

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Fashion Stylist’s Handbook

Putting together a great outfit is definitely something that some people find easier than other people. If you want to take things to the next level and get paid? You’ll need to learn how to become a proper fashion stylist. Being a stylist is so much MUCH more than compiling clothes, and last time I checked (about 15 years ago) it’s not one of those professions that gets taught at GCSEs. So, what to do?

Well, Danielle Griffiths contacted us telling us that she was writing a handbook on this very subject. She’d been a customer of ours from years ago and she wanted to include us in the book. She then sent us a copy of the Fashion Stylist’s Handbook, and we LOVE it.


Danielle Griffiths


Becoming a stylist is definitely more than carting around clothes in a suitcase (although there’s a lot of that too). Danielle sets out the path for all aspirational fashion stylists in a clear, no-nonsense manual. How to go from offer to shoot, how to develop valuable relationships with PR companies (who will lend you their clients clobber), how to run your styling business and of course what to keep in your styling kit!



If you’re thinking about getting into styling, invest in this book. For under £20, you’ll learn so much that is expected from a stylist and have a handbook for things you’ll need to reference. Just for example, the different ways to knot a tie and converting dress sizes, who knew? You did.



You can pick up the book from this link here, if you’re serious about becoming a stylist. The rest is up to you!


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Patrick Wolf

So we were super happy that Patrick Wolf took an F-1000 on his 2011 tour. We were lucky to get a video of Patrick’s stylist, Anthony Stephinson, using their stella! We put all our talents in a bowl and pulled this masterpiece video from nowhere. Please have a little look!

Here is his awesome next single, The City!

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Grace Woodward and X Factor


We are so happy that Grace Woodward and her fierce team are now armed with two F-1000 professional garment steamers (yellow and hot pink) to steam all the outfits on the most talked about show on TV,  X-FACTOR!

The X Factor stylists have a HUGE job. Providing clothes for the contestants, the judges, the dancers and the presenters is a huge job. Lucky for them, Grace and her team use Fridja F-1000 professional garment steamers to make sure the job of garment care gets done quickly and easily. Grace and her team can make the contestants look great, but only their talent will see them through to building a popstar career and dominate the charts.

Up and down the country hopeful canditates go before the infamous judges aiming to impress and gain the hearts of the nation.

Series 7 sees the judges Simon Cowell, Dannii Minogue, Louis Walsh and Cheryl Cole, as well as some celebrity guests, choosing the nation’s latest favourite popstars.

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We were over the moon when Wah! chose Fridja steamers to use in their flagship Dalston store.
Three years ago, Sharmadead Reid, opened an uber trendy London nail salon. After an immediate success, she has opened up a permanent store within TopShop’s flagship store in Oxford Circus and plans on opening a store in Dublin.
Now branching into key vintage pieces, Wah! use Fridja steamers in their Dalston store. They are also providing a customised steamer for the charity auction held during February’s London Fashion Week 2011.
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Style Bubble

Arguably the biggest fashion blogger in the world, the fact that the white Fridja F-1000 professional garment steamer prepares each one of her well thought out outfits fills us with joy.

Susie Lau aka Susie Bubble started her blog ‘Style Bubble’ in March 2006.  It consists of her widely read thoughts, personal experiences and observations on fashion with a focus on spotlighting young/unknown talent. In 2008 she became commissioning editor of Dazed Digital, the website for Dazed & Confused magazine.  She is now working full time on her blog, working on projects connected to the blog as well as freelance writing.
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Camilla Ruiz Ramirez

Camilla Ruiz Ramirez is a fantastic designer (ASOS, Laden Showrooms) we just love. She uses her hot pink F-1000 at all her shoots and told us:

“Your steamer has wowed and shocked designers as I have been using it on all my styling shoots! Everyone loves the colour not only that it looks fab it quickly steams out all the crumpled clothes I’d been lugging across town in my suitcase! Would highly recommend!”

Thank you Camilla!

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