Fridja on Dragons’ Den

Series 13 Episode 1

On July 12th 2015, Fridja were on BBC’s Dragons’ Den. We were put first on the new series, straight after the Wimbledon Men Final. It was enough to break the Fridja website. Check out some images from the show, and watch the show in full. Thanks everyone at the BBC and thanks to Deborah, Nick, Touker, Sarah and Peter.

  • A person with short dark hair, wearing a dark button-up shirt, smiles slightly while looking to the side. Behind them is an orange and white machine labeled fricja.
  • A person presents a product display to four seated judges in a large, industrial-style room with wooden floors and brick walls. Various colorful items are arranged on a table and stand.
  • Four people in business attire sit in chairs, reacting energetically. The nearest man gestures with his hands, the woman beside him appears to be speaking or laughing and holding a notebook, and stacks of cash are visible on the table.
  • A woman stands to greet a smiling man with an embrace, while another man stands beside them. A seated man watches from the left, next to a table with stacks of money, all in a dimly lit room with brick walls.
  • A man with dark hair, wearing a dark shirt, smiles warmly and gestures with his hand near his chest. The background is blurred with some modern equipment visible.
  • Screen_Shot_2015-07-12_at_20.33.25_1
  • A person with short dark hair, wearing a dark shirt and pants, stands and smiles in the corner of a metallic, dimly lit room with ribbed walls and a large metal door.
  • A man with dark hair, wearing a navy blue button-up shirt, smiles warmly while standing indoors. The background is blurred, showing industrial-style decor with brick walls and large gears.

Fridja on Dragons’ Den

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Flagship Products

  • A Fridja f2500 Self Feeding Whole Fruit Juicer in black, filled with fruit, stands beside bottles and a glass of juice, surrounded by fruits and ice cream. A badge displays: Which? Best Buy Juicers January 2023.
    Fridja

    f2500 Self Feeding Whole Fruit Juicer

    £169.99
    £169.99 £0.00
  • A black and transparent Fridja f10 Handheld Clothes Steamer - Refurbished Grade A stands upright beside a Which? Best Buy Clothes Steamers June 2025 award badge on a light background.
    Fridja

    f10 Handheld Clothes Steamer

    £79.99
    £79.99 £0.00
  • A Fridja Juicer Duo - f800 and f1900 in black with a container of orange juice. A glass bottle of cold-pressed juice and a halved grapefruit sit in front, all displayed on a white background.
    Fridja

    f1900 Whole Fruit Juicer

    £129.99
    £129.99 £0.00
  • The Fridja f500 Portable Blender, in sleek black, is ideal for active lifestyles—blend spinach, blueberries, mango chunks, ice, and liquid anywhere. Its base features a power button and bold Fridja branding—perfect for smoothies on the go.
    Fridja

    f500 Portable Blender

    £49.99
    £49.99 £0.00
  • The Fridja f1200 Clothes Steamer Pro - Refurbished Grade A is a professional steamer with an upright wheeled base, long flexible hose, and clothes hanger—ideal for efficient garment care against a plain light background.
    Fridja

    f1200 Clothes Steamer Pro

    £169.99
    £169.99 £0.00
  • The Fridja f40 Fabric Shaver, a small black teardrop-shaped rechargeable device with a power button on the front and holes at the top, is displayed against a plain white background with a subtle shadow.
    Fridja

    f40 Fabric Shaver

    £29.99
    £29.99