About Us

A man with short dark hair smiles at the camera. He is wearing a dark red and black checkered button-up shirt against a plain light gray background.

Introduction

I’m Ben Fridja, founder of Fridja. In 2010, we launched with a simple goal: to create high-quality, modern home appliances that make life easier. 

Founded in 2010, Fridja has grown from a single product line into a leading provider of modern home appliances. Our first clothes steamer, designed to be effective and stylish, quickly gained attention in the fashion industry and was featured at major fashion events worldwide.

 

A refurbished Grade A Fridja f1900 Whole Fruit Juicer with Cold Press Technology sits on a kitchen counter filled with orange juice, surrounded by a glass and carafe of juice, fresh fruit in a green bowl, and strawberries on a cutting board.

Growing

Today, Fridja offers a diverse line up of products, including Automatic Citrus Juicers, Fabric Shavers, and Portable Blenders. Our mission is clear: to create ultra-modern appliances that blend efficiency with style, enhancing daily routines. 

With every product, Fridja is committed to thoughtful design, practical function, and customer satisfaction. We offer fast, free shipping on all orders and dedicated support to ensure you’re satisfied every step of the way.

Two black Fridja juicers, the Juicer Duo - f800 and f2500, are displayed with fruit, juice, and bottles. The left f800 squeezes orange juice into a glass; the right f2500 stands tall with apples inside, surrounded by fruit, ice cream, and juice bottles.

Future

At Fridja, our mission is to become a trusted household name in modern home appliances, known for innovative design and exceptional quality. We are committed to continuously expanding our range with thoughtfully crafted products that make everyday life easier, more efficient, and more stylish. From garment care to kitchen essentials, each Fridja product is designed with both performance and aesthetics in mind, setting a new standard in home appliances.

Looking ahead, we aim to build lasting relationships with our customers through reliable products and outstanding customer service. Fridja is dedicated to providing a seamless experience—from the moment you purchase to long after, with support whenever you need it. As we grow, we’ll keep pushing boundaries, launching products that bring real value to homes everywhere, and ensuring that Fridja remains synonymous with quality and care.

100K+

Happy Customers

So far...

  • Over

    142k

    products sold

  • With

    95%

    positive reviews

  • Selling in

    12

    territories