Fridja on Dragons’ Den

Series 13 Episode 1

On July 12th 2015, Fridja were on BBC’s Dragons’ Den. We were put first on the new series, straight after the Wimbledon Men Final. It was enough to break the Fridja website. Check out some images from the show, and watch the show in full. Thanks everyone at the BBC and thanks to Deborah, Nick, Touker, Sarah and Peter.

  • A person with short dark hair, wearing a dark button-up shirt, smiles slightly while looking to the side. Behind them is an orange and white machine labeled fricja.
  • A person presents a product display to four seated judges in a large, industrial-style room with wooden floors and brick walls. Various colorful items are arranged on a table and stand.
  • Four people in business attire sit in chairs, reacting energetically. The nearest man gestures with his hands, the woman beside him appears to be speaking or laughing and holding a notebook, and stacks of cash are visible on the table.
  • A woman stands to greet a smiling man with an embrace, while another man stands beside them. A seated man watches from the left, next to a table with stacks of money, all in a dimly lit room with brick walls.
  • A man with dark hair, wearing a dark shirt, smiles warmly and gestures with his hand near his chest. The background is blurred with some modern equipment visible.
  • Screen_Shot_2015-07-12_at_20.33.25_1
  • A person with short dark hair, wearing a dark shirt and pants, stands and smiles in the corner of a metallic, dimly lit room with ribbed walls and a large metal door.
  • A man with dark hair, wearing a navy blue button-up shirt, smiles warmly while standing indoors. The background is blurred, showing industrial-style decor with brick walls and large gears.

Fridja on Dragons’ Den

Watch Now.

Load video:

Flagship Products

  • A black Fridja f2500 Self Feeding Whole Fruit Juicer is shown with assorted fruits, four vibrant cold-pressed juice bottles, a glass of juice, and ice cream. A Which? Best Buy Juicers January 2023 badge appears on the left.
    £10 off

    f2500 Self Feeding Whole Fruit Juicer

    Low stock
    £159.99
    £159.99 £169.99
  • The Fridja f10 Handheld Clothes Steamer, featuring a sleek black design and a transparent water tank, stands upright on a light surface. The Fridja brand name is visible near the base, emphasizing the steamer’s modern aesthetic.
    £10 off

    f10 Handheld Clothes Steamer

    £79.99
    £79.99 £89.99
  • The Fridja f500 Portable Blender, filled with ice, spinach, blueberries, mango, and milk, stands upright on a white background. Ideal for making fresh protein shakes anywhere you go.

    f500 Portable Blender

    £59.99
    £59.99
  • A sleek black Fridja f1900 Whole Fruit Juicer sits on a white surface beside a bottle of orange juice and a halved grapefruit, ready to extract nutrient-rich juice from your favorite fruits.
    £10 off

    f1900 Whole Fruit Juicer

    £129.99
    £129.99 £139.99
  • The Fridja ⚡️ Garment Care Trio features the f1200 Clothes Steamer Pro with a black base, vertical pole, fabric-covered steaming area, and hanger—ideal for garment care. Includes f10 Handheld & f40 Fabric Shaver. Background is plain white.
    £10 off

    f1200 Clothes Steamer Pro

    £159.99
    £159.99 £169.99
  • A compact, black, teardrop-shaped Fridja f40 Fabric Shaver from the Garment Care Trio rests on a light surface. Its power button sits on the front, with a perforated speaker-like grille on top, echoing a fabric shaver’s classic design.

    f40 Fabric Shaver

    £29.99
    £29.99